Marketing research:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u. a.
Wiley
1986
|
| Series: | Wiley series in marketing
|
| Subjects: | |
| Physical Description: | XVI, 677 S. Ill., graph. Darst. |
| ISBN: | 0471838756 |
Staff View
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Record in the Search Index
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| author | Aaker, David A. 1938- Day, George S. 1937- |
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| building | Verbundindex |
| bvnumber | BV005293076 |
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| ctrlnum | (OCoLC)452071395 (DE-599)BVBBV005293076 |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV005293076 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:04Z |
| institution | BVB |
| isbn | 0471838756 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003304598 |
| oclc_num | 452071395 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 |
| owner_facet | DE-473 DE-BY-UBG DE-703 |
| physical | XVI, 677 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Marketing research David A. Aaker ; George S. Day New York u. a. Wiley 1986 XVI, 677 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing Istraživanje tržišta Marketing Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Day, George S. 1937- Verfasser (DE-588)120168537 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Day, George S. 1937- Marketing research Istraživanje tržišta Marketing Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research David A. Aaker ; George S. Day |
| title_fullStr | Marketing research David A. Aaker ; George S. Day |
| title_full_unstemmed | Marketing research David A. Aaker ; George S. Day |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Istraživanje tržišta Marketing Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Istraživanje tržišta Marketing Marketingforschung Marktforschung |
| work_keys_str_mv | AT aakerdavida marketingresearch AT daygeorges marketingresearch |