Marketing decision making: a model-building approach
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| Previous Title: | Kotler, Philip Marketing decision making |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Harper & Row
1983
|
| Edition: | Rev. ed. |
| Subjects: | |
| Item Description: | Literaturverz. S. 809 - 858 |
| Physical Description: | XX, 875 S. graph. Darst. |
| ISBN: | 0060440767 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing decision making |b a model-building approach |c Gary L. Lilien and Philip Kotler |
| 250 | |a Rev. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Harper & Row |c 1983 | |
| 300 | |a XX, 875 S. |b graph. Darst. | ||
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| 500 | |a Literaturverz. S. 809 - 858 | ||
| 650 | 4 | |a Marketing - Gestion - Prise de décision | |
| 650 | 4 | |a Décision marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Marketing - Prise de décision - Modèles mathématiques |2 ram | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Marketing |x Decision making |x Mathematical models | |
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Record in the Search Index
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| author | Lilien, Gary L. 1946- Kotler, Philip 1931- |
| author_GND | (DE-588)133632148 (DE-588)121409600 |
| author_facet | Lilien, Gary L. 1946- Kotler, Philip 1931- |
| author_role | aut aut |
| author_sort | Lilien, Gary L. 1946- |
| author_variant | g l l gl gll p k pk |
| building | Verbundindex |
| bvnumber | BV005264159 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 HF5415.135L54 1983 |
| callnumber-search | HF5415.135 HF5415.135L54 1983 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)9731913 (DE-599)BVBBV005264159 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| id | DE-604.BV005264159 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:26:24Z |
| institution | BVB |
| isbn | 0060440767 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003277906 |
| oclc_num | 9731913 |
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| physical | XX, 875 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
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| publisher | Harper & Row |
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| spelling | Lilien, Gary L. 1946- Verfasser (DE-588)133632148 aut Marketing decision making a model-building approach Gary L. Lilien and Philip Kotler Rev. ed. New York [u.a.] Harper & Row 1983 XX, 875 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 809 - 858 Marketing - Gestion - Prise de décision Décision marketing Marketing Marketing - Prise de décision - Modèles mathématiques ram Mathematisches Modell Marketing Decision making Mathematical models Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsprozess (DE-588)4121202-2 s DE-604 Entscheidungsmodell (DE-588)4121201-0 s 1\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Früher u.d.T. Kotler, Philip Marketing decision making 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lilien, Gary L. 1946- Kotler, Philip 1931- Marketing decision making a model-building approach Marketing - Gestion - Prise de décision Décision marketing Marketing Marketing - Prise de décision - Modèles mathématiques ram Mathematisches Modell Marketing Decision making Mathematical models Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| subject_GND | (DE-588)4121201-0 (DE-588)4037589-4 (DE-588)4121202-2 |
| title | Marketing decision making a model-building approach |
| title_auth | Marketing decision making a model-building approach |
| title_exact_search | Marketing decision making a model-building approach |
| title_full | Marketing decision making a model-building approach Gary L. Lilien and Philip Kotler |
| title_fullStr | Marketing decision making a model-building approach Gary L. Lilien and Philip Kotler |
| title_full_unstemmed | Marketing decision making a model-building approach Gary L. Lilien and Philip Kotler |
| title_old | Kotler, Philip Marketing decision making |
| title_short | Marketing decision making |
| title_sort | marketing decision making a model building approach |
| title_sub | a model-building approach |
| topic | Marketing - Gestion - Prise de décision Décision marketing Marketing Marketing - Prise de décision - Modèles mathématiques ram Mathematisches Modell Marketing Decision making Mathematical models Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| topic_facet | Marketing - Gestion - Prise de décision Décision marketing Marketing Marketing - Prise de décision - Modèles mathématiques Mathematisches Modell Marketing Decision making Mathematical models Entscheidungsmodell Entscheidungsprozess |
| work_keys_str_mv | AT liliengaryl marketingdecisionmakingamodelbuildingapproach AT kotlerphilip marketingdecisionmakingamodelbuildingapproach |