Competitive marketing: a strategic approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. u.a.
Allen & Unwin
1984
|
| Edition: | 1. publ. |
| Subjects: | |
| Item Description: | Literaturverz. S. 351 - 362 |
| Physical Description: | 372 S. |
| ISBN: | 0046582428 0046582436 |
Staff View
MARC
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Record in the Search Index
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| author | O'Shaughnessy, John |
| author_facet | O'Shaughnessy, John |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV005256259 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:26:14Z |
| institution | BVB |
| isbn | 0046582428 0046582436 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003270689 |
| oclc_num | 10456745 |
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| owner_facet | DE-473 DE-BY-UBG DE-703 |
| physical | 372 S. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Allen & Unwin |
| record_format | marc |
| spelling | O'Shaughnessy, John Verfasser aut Competitive marketing a strategic approach 1. publ. Boston, Mass. u.a. Allen & Unwin 1984 372 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 351 - 362 Marketing - Gestion ram Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Shaughnessy, John Competitive marketing a strategic approach Marketing - Gestion ram Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Competitive marketing a strategic approach |
| title_auth | Competitive marketing a strategic approach |
| title_exact_search | Competitive marketing a strategic approach |
| title_full | Competitive marketing a strategic approach |
| title_fullStr | Competitive marketing a strategic approach |
| title_full_unstemmed | Competitive marketing a strategic approach |
| title_short | Competitive marketing |
| title_sort | competitive marketing a strategic approach |
| title_sub | a strategic approach |
| topic | Marketing - Gestion ram Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion Marketing Management Marketing Strategisches Management Einführung |
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