Government marketing: Theory and practice
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York
Praeger
1981
|
| Series: | Praeger series in public and nonprofit sector marketing.
Praeger special studies: Praeger scientific. |
| Subjects: | |
| Physical Description: | XVI, 384 S. |
| ISBN: | 0030583160 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV005245147 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:25:59Z |
| institution | BVB |
| isbn | 0030583160 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003260513 |
| oclc_num | 7197560 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-706 DE-188 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-706 DE-188 |
| physical | XVI, 384 S. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Praeger |
| record_format | marc |
| series2 | Praeger series in public and nonprofit sector marketing. Praeger special studies: Praeger scientific. |
| spelling | Government marketing Theory and practice Hrsg. von Michael P. Mokwa* New York Praeger 1981 XVI, 384 S. txt rdacontent n rdamedia nc rdacarrier Praeger series in public and nonprofit sector marketing. Praeger special studies: Praeger scientific. Administration publique - Marketing Biens collectifs Government marketing Marketing (DE-588)4037589-4 gnd rswk-swf Öffentliches Unternehmen (DE-588)4075581-2 gnd rswk-swf Öffentliches Unternehmen (DE-588)4075581-2 s Marketing (DE-588)4037589-4 s DE-604 Mokwa, Michael P. Sonstige oth |
| spellingShingle | Government marketing Theory and practice Administration publique - Marketing Biens collectifs Government marketing Marketing (DE-588)4037589-4 gnd Öffentliches Unternehmen (DE-588)4075581-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4075581-2 |
| title | Government marketing Theory and practice |
| title_auth | Government marketing Theory and practice |
| title_exact_search | Government marketing Theory and practice |
| title_full | Government marketing Theory and practice Hrsg. von Michael P. Mokwa* |
| title_fullStr | Government marketing Theory and practice Hrsg. von Michael P. Mokwa* |
| title_full_unstemmed | Government marketing Theory and practice Hrsg. von Michael P. Mokwa* |
| title_short | Government marketing |
| title_sort | government marketing theory and practice |
| title_sub | Theory and practice |
| topic | Administration publique - Marketing Biens collectifs Government marketing Marketing (DE-588)4037589-4 gnd Öffentliches Unternehmen (DE-588)4075581-2 gnd |
| topic_facet | Administration publique - Marketing Biens collectifs Government marketing Marketing Öffentliches Unternehmen |
| work_keys_str_mv | AT mokwamichaelp governmentmarketingtheoryandpractice |