Media research techniques:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Newbury Park [u.a.]
Sage
1991
|
| Edition: | 1. print. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 142 - 143 |
| Physical Description: | VII, 148 S. Ill. |
| ISBN: | 080394179X 0803941803 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804119337614704640 |
|---|---|
| adam_text | Contents
Acknowledgments vii
Part I. Research Projects
1. Guided Research Projects 3
2. Research Logs 15
3. Content Analysis: Newspaper Comics Pages 25
4. Survey Interviews: Media Utilization 37
5. Social Roles: Television Soap Opera Characters 47
6. Depth Interviews: Favorite Singers and Records 57
7. Rhetorical Analysis: Magazine Advertisements 67
8. Library Research: Audiences of Radio Talk Shows 81
9. Focus Groups: Reasons for Attending Films 91
Part II. Writing and Thinking
10. Writing with Style 99
11. Avoiding Common Writing Errors 113
12. Avoiding Common Reasoning Errors 125
13. Writing a Research Report 135
References 142
Name Index 144
Subject Index 145
About the Author 148
|
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| discipline | Allgemeines Soziologie |
| edition | 1. print. |
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| institution | BVB |
| isbn | 080394179X 0803941803 |
| language | English |
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| physical | VII, 148 S. Ill. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Sage |
| record_format | marc |
| spelling | Berger, Arthur Asa 1933- Verfasser (DE-588)120093448 aut Media research techniques Arthur Asa Berger 1. print. Newbury Park [u.a.] Sage 1991 VII, 148 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 142 - 143 Communicatiewetenschap gtt Médias - Recherche - Méthodologie Onderzoeksmethoden gtt Massenmedien Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Medienforschung (DE-588)4074658-6 s DE-604 Massenmedien (DE-588)4037877-9 s Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003203023&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Berger, Arthur Asa 1933- Media research techniques Communicatiewetenschap gtt Médias - Recherche - Méthodologie Onderzoeksmethoden gtt Massenmedien Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4074658-6 (DE-588)4155046-8 (DE-588)4037877-9 |
| title | Media research techniques |
| title_auth | Media research techniques |
| title_exact_search | Media research techniques |
| title_full | Media research techniques Arthur Asa Berger |
| title_fullStr | Media research techniques Arthur Asa Berger |
| title_full_unstemmed | Media research techniques Arthur Asa Berger |
| title_short | Media research techniques |
| title_sort | media research techniques |
| topic | Communicatiewetenschap gtt Médias - Recherche - Méthodologie Onderzoeksmethoden gtt Massenmedien Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Communicatiewetenschap Médias - Recherche - Méthodologie Onderzoeksmethoden Massenmedien Mass media Research Methodology Medienforschung Forschungsmethode |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003203023&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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