Using the microcomputer in marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
McGraw-Hill
1987
|
| Schriftenreihe: | McGraw-Hill marketing series
|
| Schlagworte: | |
| Beschreibung: | Includes bibliography and index |
| Beschreibung: | IX, 158 S. graph. Darst. |
| ISBN: | 0070841632 |
Internformat
MARC
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| 100 | 1 | |a Parkinson, Lynn K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Using the microcomputer in marketing |c Lynn K. Parkinson and Stephen T. Parkinson |
| 264 | 1 | |a London u.a. |b McGraw-Hill |c 1987 | |
| 300 | |a IX, 158 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill marketing series | |
| 500 | |a Includes bibliography and index | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Marketing |x Data processing | |
| 650 | 4 | |a Microcomputers | |
| 650 | 0 | 7 | |a Mikrocomputer |0 (DE-588)4039206-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Personal Computer |0 (DE-588)4115533-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Mikrocomputer |0 (DE-588)4039206-5 |D s |
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| 689 | 0 | |5 DE-604 | |
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| 689 | 1 | 1 | |a Personal Computer |0 (DE-588)4115533-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Parkinson, Stephen T. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
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Datensatz im Suchindex
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| author | Parkinson, Lynn K. Parkinson, Stephen T. |
| author_facet | Parkinson, Lynn K. Parkinson, Stephen T. |
| author_role | aut aut |
| author_sort | Parkinson, Lynn K. |
| author_variant | l k p lk lkp s t p st stp |
| building | Verbundindex |
| bvnumber | BV005157887 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125 |
| callnumber-search | HF5415.125 |
| callnumber-sort | HF 45415.125 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 ST 340 |
| ctrlnum | (OCoLC)15017878 (DE-599)BVBBV005157887 |
| dewey-full | 658.8/0028/5416 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/0028/5416 |
| dewey-search | 658.8/0028/5416 |
| dewey-sort | 3658.8 228 45416 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005157887 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:24:03Z |
| institution | BVB |
| isbn | 0070841632 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003181471 |
| oclc_num | 15017878 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-83 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-83 |
| physical | IX, 158 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill marketing series |
| spelling | Parkinson, Lynn K. Verfasser aut Using the microcomputer in marketing Lynn K. Parkinson and Stephen T. Parkinson London u.a. McGraw-Hill 1987 IX, 158 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill marketing series Includes bibliography and index Datenverarbeitung Marketing Data processing Microcomputers Mikrocomputer (DE-588)4039206-5 gnd rswk-swf Personal Computer (DE-588)4115533-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mikrocomputer (DE-588)4039206-5 s Marketing (DE-588)4037589-4 s DE-604 Personal Computer (DE-588)4115533-6 s Parkinson, Stephen T. Verfasser aut |
| spellingShingle | Parkinson, Lynn K. Parkinson, Stephen T. Using the microcomputer in marketing Datenverarbeitung Marketing Data processing Microcomputers Mikrocomputer (DE-588)4039206-5 gnd Personal Computer (DE-588)4115533-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4039206-5 (DE-588)4115533-6 (DE-588)4037589-4 |
| title | Using the microcomputer in marketing |
| title_auth | Using the microcomputer in marketing |
| title_exact_search | Using the microcomputer in marketing |
| title_full | Using the microcomputer in marketing Lynn K. Parkinson and Stephen T. Parkinson |
| title_fullStr | Using the microcomputer in marketing Lynn K. Parkinson and Stephen T. Parkinson |
| title_full_unstemmed | Using the microcomputer in marketing Lynn K. Parkinson and Stephen T. Parkinson |
| title_short | Using the microcomputer in marketing |
| title_sort | using the microcomputer in marketing |
| topic | Datenverarbeitung Marketing Data processing Microcomputers Mikrocomputer (DE-588)4039206-5 gnd Personal Computer (DE-588)4115533-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Marketing Data processing Microcomputers Mikrocomputer Personal Computer Marketing |
| work_keys_str_mv | AT parkinsonlynnk usingthemicrocomputerinmarketing AT parkinsonstephent usingthemicrocomputerinmarketing |