APA (7th ed.) Citation

Frain, J. (1986). The principles and practice of marketing (1. publ.). Pitman.

Chicago Style (17th ed.) Citation

Frain, John. The Principles and Practice of Marketing. 1. publ. London: Pitman, 1986.

MLA (9th ed.) Citation

Frain, John. The Principles and Practice of Marketing. 1. publ. Pitman, 1986.

Warning: These citations may not always be 100% accurate.