Presidential campaign politics:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pacific Grove, Calif.
Brooks/Cole
1992
|
| Edition: | 4. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XV, 334 S. graph. Darst. |
| ISBN: | 0534168485 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents ---------- ♦-----------PART ONE Nomination Politics Chapter 1 Early Days and Initial Contests First Stirrings 2 2 Democratic Contenders / Some Reasons for Diminished Activity / Some Earlier Comparisons The Four Stages of Nomination Politics Early Days 14 6 Ford versus Reagan, 1976 / Carter versus Kennedy, 1980 / Reagan, 1980 / Dukakis, 1988 Initial Contests 25 Ford versus Reagan, 1976 / Carter versus Kennedy, 1980 / Reagan, 1980 / Dukakis, 1988 Summary 32 Chapter 2 Mist Clearing and the Convention 34 Mist Clearing 34 Ford versus Reagan, 1976 / Carter versus Kennedy, 1980 / Reagan, 1980 / Dukakis, 1988 The Convention 43 Ford versus Reagan, 1976 / Carter versus Kennedy, 1980 / Reagan, 1980 / Dukakis, 1988 / A Note on the Bush Nomination The Structure of Competition 55 XI
CONTENTS Xli Coalition Structure 57 Internal Structure / External Structure / Internal Structure, External Structure, and Time Summary 66 ---------- ♦-----------PART TWO Electoral Politics Chapter 3 Time and Internal Structure 68 The Temporal Pattern 69 The Stern Limits of Time / Organization and Planning / Grand Opening / Campaign Adjustments / Time’s Up / Summary Internal Structure of Electoral Coalitions 77 Core Groups and Strategy Groups / Activists / Issue Groups / Organizational Groups / Issue Coalitions A Revised View of Political Parties 103 The Fading ofDemographic Organization / Advocacy Parties / Differences in Presidential Parties / Constant Stability, Constant Evolution Summary 117 Chapter 4 External Structure 118 Campaign Organizations 119 Development of Campaign Staffs / Division ofAuthority Campaign Operations 125 Where to Campaign? / The Plane / Scheduling / The Advance Team / Demographic Organization / Regional Organization Research 133 The Art of Producing Campaign Speeches / New Ideas and the Triple Test / The Increasing Importance ofPolling / Information Retrieval Public Relations 139 Newspaper Contact / Campaign Materials / Television Finance 144 The Increasing Cost of Campaigning / Professional Fund-Raising / Mass Fund Appeals / Federal Financing Summary 150
xiii CONTENTS ---------- ♦ ---------PART THREE Campaign Strategies Chapter 5 The 1970s 154 The 1972 Campaign 155 George McGovern’s Moral Challenge / Reelect the President: Nixon, 1972 The 1976 Campaign 163 An Outsider Leads the Majority Party / The Ford Reelection Fight Summary 170 Chapter 6 The 1980 Campaign John Anderson’s Solitary Quest 172 173 The Problem of Remaining Visible / A Third-Party Strategy / A Month ofAuspicious Developments / Fading Hopes Keeping the Wolf from the Door: Carter, 1980 180 Organization and Planning / A Double Offensive / From Debate to Debate / The Cleveland Debate and the End Ronald Reagan’s Conservative Crusade 190 An Early Comprehensive Plan / The Four Blunders and the Death ofFocused Impact / Broadening the Reagan Appeal / Motivating a Reagan Vote Summary 202 Chapter 7 The 1984 Campaign 203 Peace Abroad and Traditional Democratic Themes at Home 204 Early Difficulties / Mondale’s Initial Emphases / A Strategic Adjustment and the First Debate / An Infusion of Hope / A Liberal Finale Morning in America: Reagan’s Reelection 215 Plans and Plans / A Confident Beginning / The Debate Interlude / A Pleasant Close Summary 226 Chapter 8 The 1988 Campaign 227 The Democrats Search for an Effective Appeal 228 Getting Ready / An Unusual Opening / An Organizational Adjustment / Two Important Debates / End Game A Kinder, Gentler Conservatism 241 The Need for a Plan / New Orleans: Convention and Grand Opening / The Debates in the Light of Republican Strategy / The Final Weeks
CONTENTS XIV Summary of the Campaign 252 Constraints 253 Internal Constraints / External Constraints / Temporal Constraints -----. 4.----PARTFOUR Citizen Response Chapter 9 Presidential Choice 258 Salience, Partisan Valence, and Importance 260 Candidates, Parties, and Issues 262 Reaction and Choice in Specific Elections 266 1972: Unusual Candidate Postures / 1976: An Outsider Barely Wins / 1980: “Are You Better Off Than You Were Four Years Ago?” / 1984: A Popular Incumbent with Unpopular Policies / 1988: Nationalism, Conservatism, and Law and Order Summary 286 End Note 289 Appendix: Indexes and Measures 290 Bibliography 305 Index 317
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| geographic | USA United States Politics and government 1945-1989 USA (DE-588)4078704-7 gnd |
| geographic_facet | USA United States Politics and government 1945-1989 |
| id | DE-604.BV005141879 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:41Z |
| institution | BVB |
| isbn | 0534168485 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003166711 |
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| physical | XV, 334 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Brooks/Cole |
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| spelling | Kessel, John H. 1928-2019 Verfasser (DE-588)12446338X aut Presidential campaign politics John H. Kessel 4. ed. Pacific Grove, Calif. Brooks/Cole 1992 XV, 334 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Politik Presidents United States Election Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA United States Politics and government 1945-1989 USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003166711&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kessel, John H. 1928-2019 Presidential campaign politics Politik Presidents United States Election Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Presidential campaign politics |
| title_auth | Presidential campaign politics |
| title_exact_search | Presidential campaign politics |
| title_full | Presidential campaign politics John H. Kessel |
| title_fullStr | Presidential campaign politics John H. Kessel |
| title_full_unstemmed | Presidential campaign politics John H. Kessel |
| title_short | Presidential campaign politics |
| title_sort | presidential campaign politics |
| topic | Politik Presidents United States Election Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Politik Presidents United States Election Wahlkampf USA United States Politics and government 1945-1989 |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003166711&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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