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Bibliographic Details
Main Authors: Stern, Louis W. (Author), Ansary, Adel I. (Author)
Format: Book
Language:English
Published: Englewood, NY Prentice-Hall 1982
Edition:2. ed.
Series:The Prentice-Hall series in marketing
Subjects:
Physical Description:XX, 588 S. graph. Darst.
ISBN:0135571731

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!