The people's choice: how the voter makes up his mind in a presidential campaign
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Columbia University Press
[1968]
|
| Edition: | Third edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xlv, 178 Seiten Diagramme |
| ISBN: | 0231085834 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents I. Introduction A New Research Method, 3; A Guide for the Reader, 8 II. Erie County, Ohio, 1940 The Economy of the County, 12; The County and Politics, 13 ; The Setting of the Study, 13 III. Social Differences between Republicans and Democrats The Role of Socio-Economic Status, 17; Religious Affilia tion and Age, 21; An Index of Political Predisposition, 25 IV. Ideological Differences between Republicans and Democrats Economic and Social Attitudes, 28; Political “Extroversion,” 32; The War in Europe, 35; Partisanship and Party Argu mentation, 37 V. Participation in the Election Who Are the Interested People?, 42; Least Participation in the Campaign—the Non-Voter, 45 ; Most Participation in the Campaign—the Opinion Leaders, 49 VI. Time of Final Decision Interest and Time of Decision, 53; Cross-Pressures and Time of Decision, 56; The Effect of Cross-Pressures, 60; Interest and Cross-Pressures, 61 VII. The Types of Changes Time of Final Decision and the Changers, 66; Interest, Cross-Pressures, and the Changers, 67; The Personality Traits of the Changers, 69; The Mutability of the Changers, 70; The Story of the Changers, 71
xliv CONTENTS VIII. The Activation Effect 73 The Process of Activation, 7 ; ; The Four Steps of Activation, 75; Propaganda Arouses Attention, 76; Increased Interest Brings Increased Exposure, 79; Attention is Selective, 80 ; Votes Crystallize, 82; Some Illustrations of Activation, 84 IX. The Reinforcement Effect 87 Partisanship, Partisan Exposure, Reinforced Partisanship, 89; Reinforcement Described by the Reinforced, 91 X. The Conversion Effect 94 The Conversion Effect Illustrated—The Third Term Issue, 96; Willkie, Champion of the Poor, 98; The “Doubters,” 99 XI. The Over-All Effect of the Campaign 101 November 1936-to-May 1940 as Against May-to-October 1940, 101; Assessment of Campaign Effects, 103 XII. Anticipation of the Winner 105 Changes in Expectation, 106; The Bandwagon Effect, 107 XIII. What the Voters Were Told no Partisanship; How Much Supported Whomř, 111; SubjectMatter; Main Emphases and Themes, 115 ; The Center of the Campaign: Roosevelt, 117; The Ends of the Campaign; History, Money, Security, 117; The Means: The Less Said . . ., 118 ; Emotional Terms: The Labels of the Campaign, 119 XIV. The Radio and the Printed Page 120 The Concentration of Exposure, 121 ; Who Read and Listened to Politics, 124; Which is More Influential—Radio or Newspaper? 125; Radio and Newspaper as Sources of Reasons for Change, 127; A Medium for Each Party, 129; The Magazine—Specialized Medium of Communication, »3+ XV. The Political Homogeneity of Social Groups Social Stratification and Political Homogeneity, 138; The Political Structure of the Family, 140; The Role of Formal 137
CONTENTS xlv Associations, 145; Bringing Opinions Into Line, 147; Vote Decision as a Social Experience, 148 XVI. The Nature of Personal Influence 150 Personal Contacts Reach the Undecided, 150; The Two-Step Flow of Communications, 151 ; Non-Purposiveness of Per sonal Contacts, 152; Flexibility When Countering Resistance, 153; Rewards of Compliance, 154; Trust in an Intimate Source, 155; Persuasion Without Conviction, 157; Practical Implications, 157 Notes 159 Appendix: Construction of Indices 174 The Index of Political Predisposition (IPP), 174; The Index of Political Activity, 174; The Index of Breadth of Opinion, 175; The Index of Magazine Reading on the Campaign, 176; The Index of Newspaper Reading on the Campaign, 176; The Index of Radio Listening on the Cam paign, 176; The Index of General or Over-all Exposure to the Campaign, 176; The Index of Political Exposure Bias, 177; Index of Agreement with Arguments of Either Side, 178
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| author | Lazarsfeld, Paul Felix 1901-1976 Berelson, Bernard 1912-1979 Gaudet-Erskine, Hazel 1908-1975 |
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| discipline | Politologie |
| edition | Third edition |
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| indexdate | 2024-07-09T16:22:06Z |
| institution | BVB |
| isbn | 0231085834 |
| language | English |
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| physical | xlv, 178 Seiten Diagramme |
| publishDate | 1968 |
| publishDateSearch | 1968 |
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| publisher | Columbia University Press |
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| spelling | Lazarsfeld, Paul Felix 1901-1976 Verfasser (DE-588)118726862 aut The people's choice how the voter makes up his mind in a presidential campaign by Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet Third edition New York Columbia University Press [1968] xlv, 178 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Kiesgedrag gtt Partis politiques - États-Unis Présidents - États-Unis - Élection Verkiezingscampagnes gtt Vote - États-Unis Political parties United States Presidents United States Election Voting United States Wähler (DE-588)4064144-2 gnd rswk-swf Wahl (DE-588)4064286-0 gnd rswk-swf Meinungsbildung (DE-588)4038461-5 gnd rswk-swf USA Meinungsbildung (DE-588)4038461-5 s Wahl (DE-588)4064286-0 s DE-604 Wähler (DE-588)4064144-2 s Berelson, Bernard 1912-1979 Verfasser (DE-588)118904310 aut Gaudet-Erskine, Hazel 1908-1975 Verfasser (DE-588)1155099532 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003104485&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lazarsfeld, Paul Felix 1901-1976 Berelson, Bernard 1912-1979 Gaudet-Erskine, Hazel 1908-1975 The people's choice how the voter makes up his mind in a presidential campaign Kiesgedrag gtt Partis politiques - États-Unis Présidents - États-Unis - Élection Verkiezingscampagnes gtt Vote - États-Unis Political parties United States Presidents United States Election Voting United States Wähler (DE-588)4064144-2 gnd Wahl (DE-588)4064286-0 gnd Meinungsbildung (DE-588)4038461-5 gnd |
| subject_GND | (DE-588)4064144-2 (DE-588)4064286-0 (DE-588)4038461-5 |
| title | The people's choice how the voter makes up his mind in a presidential campaign |
| title_auth | The people's choice how the voter makes up his mind in a presidential campaign |
| title_exact_search | The people's choice how the voter makes up his mind in a presidential campaign |
| title_full | The people's choice how the voter makes up his mind in a presidential campaign by Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet |
| title_fullStr | The people's choice how the voter makes up his mind in a presidential campaign by Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet |
| title_full_unstemmed | The people's choice how the voter makes up his mind in a presidential campaign by Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet |
| title_short | The people's choice |
| title_sort | the people s choice how the voter makes up his mind in a presidential campaign |
| title_sub | how the voter makes up his mind in a presidential campaign |
| topic | Kiesgedrag gtt Partis politiques - États-Unis Présidents - États-Unis - Élection Verkiezingscampagnes gtt Vote - États-Unis Political parties United States Presidents United States Election Voting United States Wähler (DE-588)4064144-2 gnd Wahl (DE-588)4064286-0 gnd Meinungsbildung (DE-588)4038461-5 gnd |
| topic_facet | Kiesgedrag Partis politiques - États-Unis Présidents - États-Unis - Élection Verkiezingscampagnes Vote - États-Unis Political parties United States Presidents United States Election Voting United States Wähler Wahl Meinungsbildung USA |
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