The magazine in America: 1741 - 1990
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Oxford Univ. Press
1991
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | Literaturverz. S. 383 - 397 |
| Physical Description: | VIII, 433 S. |
| ISBN: | 0195051270 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804118945058258944 |
|---|---|
| adam_text | Contents
Part I The Creation of Magazine Audiences
(1741-1865)
1.
Publishing for Elites: The First Magazines and Their Audiences,
3
2.
Rise of the General Magazines,
8
3.
The Magazine as a Political and Cultural Influence,
14
4.
Magazines for Ladies,
27
5.
The Beginnings of Black Magazines,
39
6.
Magazine Publishing in the Civil War,
47
Part II The First Great Change
(1865-1918)
7.
New Audiences, New Editors, New Magazines,
57
8.
The Magazine as a Reflection of National Life,
73
9.
Periodicals for Women: A New Phase,
89
10.
Magazines as Political Weapons in the Class Struggle,
108
11.
Black Periodicals Between Two Wars,
131
12.
Advertising and Circulation: The Establishing of a Magazine
Business,
140
Part III Developing New Audiences
(1919-1945)
13.
The Fall and Rise of Empires,
149
14.
Henry Luce and the Growth of an Information Press,
158
15.
Developing the Mass Market,
175
16.
Intellectual Currents in the Magazines,
199
17.
Photojournalism: A New Breed,
227
Part IV Magazines Since the Second World War
18.
The Transformation of an Industry,
243
19.
Changing Concepts in Women s Magazines,
266
20.
Developing Male Audiences,
282
21.
The Way We Live: Magazines Reflecting American Life,
294
22.
Postwar Intellectual
—
and Other
—
Currents,
304
23.
Alternative Magazines,
327
24.
Pulps and Science Fiction,
340
25.
The Triumph of the Business Press,
346
26.
Designing and Marketing the Modern Magazine,
358
27.
New Horizons,
371
Bibliography,
383
Index,
399
Already popular in England, the magazine did
not appear in America until
1741,
the last of
the print media to be established in the New
World. Pioneered by Benjamin Franklin,
Thomas Paine, and Noah Webster, these first
periodicals were written for an elite, and often
slavishly followed the patterns established by
their British predecessors. Today, American
magazine publishing is the most innovative in
the world and, far from elitist, reaches a mass
market of millions.
In this new volume, John Tebbel and Mary
Ellen Zuckerman do for magazines what
Tebbel did for book publishing in Between
Covers, providing the first comprehensive
one-volume history of the medium. This care¬
fully researched and sweeping work ranges
from tales of the earliest magazines, The
General Magazine of Benjamin Franklin and
American Magazine by Andrew Bradford, to
contemporary giants such as TV Guide and
Sports Illustrated, and includes a history of
the business press. There are sections devoted
to women s magazines
—
surprisingly diverse
and widespread, even in the 19th century
—
and to periodicals for black Americans
—
an
area most often overlooked in media history.
All of the big names of magazine publishing
are here, too: Hearst, the Harper Brothers,
and Henry Luce, whose Time revolutionized
the way news was reported, and whose Life
became known as America s magazine.
Tebbel and Zuckerman cover an impressive
array of magazines, from the staid (like
William F. Buckley s National Review) to the
offbeat (like Semiotext, which is aimed at
unidentified flying leftists, neo-pagans
...
and poetic terrorists ); and from the million-
selling (which Ladies
Home Journal was the
first to become in
1903)
to the marginal (like
The Masses, whose publishers invited
Socialist
Max
Eastman
to be editor with the
succinct invitation, You are elected editor of
The Masses. No pay. ). Along the way we
find dozens of surprising details, even about
the most familiar magazines; how many
readers know, for example, that in the early
part of this century, the publishers of Cosmo¬
politan wanted to establish a Cosmopolitan
University, and that they also tried to pur¬
chase Cuban independence from the Spanish
for
$100
million?
The Magazine in America is packed with
odd facts, candid portraits, and other insights
into the world of magazine publishing. From
accounts of business deals to anecdotes of the
people involved, there is something for
everyone interested in the medium and its
history.
|
| any_adam_object | 1 |
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| discipline | Allgemeines Anglistik / Amerikanistik |
| era | Geschichte 1741-1990 gnd |
| era_facet | Geschichte 1741-1990 |
| format | Book |
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| id | DE-604.BV004832840 |
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| indexdate | 2024-07-09T16:18:21Z |
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| isbn | 0195051270 |
| language | English |
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| publishDate | 1991 |
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| publisher | Oxford Univ. Press |
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| spelling | Tebbel, John W. Verfasser aut The magazine in America 1741 - 1990 John Tebbel ; Mary Ellen Zuckerman New York [u.a.] Oxford Univ. Press 1991 VIII, 433 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 383 - 397 Geschichte 1741-1990 gnd rswk-swf Périodiques américains - Histoire Tijdschriften gtt Geschichte American periodicals History Zeitschrift (DE-588)4067488-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Zeitschrift (DE-588)4067488-5 s Geschichte 1741-1990 z DE-604 Zuckerman, Mary E. Verfasser aut Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002974642&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002974642&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Tebbel, John W. Zuckerman, Mary E. The magazine in America 1741 - 1990 Périodiques américains - Histoire Tijdschriften gtt Geschichte American periodicals History Zeitschrift (DE-588)4067488-5 gnd |
| subject_GND | (DE-588)4067488-5 (DE-588)4078704-7 |
| title | The magazine in America 1741 - 1990 |
| title_auth | The magazine in America 1741 - 1990 |
| title_exact_search | The magazine in America 1741 - 1990 |
| title_full | The magazine in America 1741 - 1990 John Tebbel ; Mary Ellen Zuckerman |
| title_fullStr | The magazine in America 1741 - 1990 John Tebbel ; Mary Ellen Zuckerman |
| title_full_unstemmed | The magazine in America 1741 - 1990 John Tebbel ; Mary Ellen Zuckerman |
| title_short | The magazine in America |
| title_sort | the magazine in america 1741 1990 |
| title_sub | 1741 - 1990 |
| topic | Périodiques américains - Histoire Tijdschriften gtt Geschichte American periodicals History Zeitschrift (DE-588)4067488-5 gnd |
| topic_facet | Périodiques américains - Histoire Tijdschriften Geschichte American periodicals History Zeitschrift USA |
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