APA (7th ed.) Citation

Busch, H. T., & Landeck, T. (1980). The making of a television commercial. Macmillan.

Chicago Style (17th ed.) Citation

Busch, H. T., and Terry Landeck. The Making of a Television Commercial. New York, NY: Macmillan, 1980.

MLA (9th ed.) Citation

Busch, H. T., and Terry Landeck. The Making of a Television Commercial. Macmillan, 1980.