Preserving the press: how daily newspapers mobilized to keep their readers
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Columbia Univ. Press
1991
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 327, [12] S. Ill. |
| ISBN: | 0231072627 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Preserving
the Press
How Daily Newspapers
Mobilized to Keep
Their Readers
Leo Bogart
COLUMBIA UNIVERSITY PRESS
NEW YORK
Contents
Preface
A Glossary of Abbreviations
1 • The Newspaper Business: Behind the Scenes and
Up Front
2 • Perceiving the Problem
3 • Organizing the Project
4 • A Struggle Over Research
5 • From Research to Action
6 • Circulation: People, Hardware, and Software
7 • Promoting the Medium
8 • Calling to Action While Closing Down
Afterword
Appendix
Catalog of Materials
Notes
Index
ix
XV
l
3 i
|
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| publisher | Columbia Univ. Press |
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| spelling | Bogart, Leo Verfasser aut Preserving the press how daily newspapers mobilized to keep their readers Leo Bogart New York Columbia Univ. Press 1991 XVI, 327, [12] S. Ill. txt rdacontent n rdamedia nc rdacarrier Zeitung (DE-588)4067510-5 gnd rswk-swf Leserforschung (DE-588)4167445-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Zeitung (DE-588)4067510-5 s Leserforschung (DE-588)4167445-5 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002892001&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Preserving the press how daily newspapers mobilized to keep their readers |
| title_auth | Preserving the press how daily newspapers mobilized to keep their readers |
| title_exact_search | Preserving the press how daily newspapers mobilized to keep their readers |
| title_full | Preserving the press how daily newspapers mobilized to keep their readers Leo Bogart |
| title_fullStr | Preserving the press how daily newspapers mobilized to keep their readers Leo Bogart |
| title_full_unstemmed | Preserving the press how daily newspapers mobilized to keep their readers Leo Bogart |
| title_short | Preserving the press |
| title_sort | preserving the press how daily newspapers mobilized to keep their readers |
| title_sub | how daily newspapers mobilized to keep their readers |
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