Wie Werbung wirkt: Theorien und Tatsachen
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | German |
| Published: |
Frankfurt am Main
Fischer-Taschenbuch-Verl.
1991
|
| Edition: | Orig.-Ausg., 21 .- 22. Tsd. |
| Series: | Fischer-Taschenbücher
3839 |
| Subjects: | |
| Physical Description: | 281 S. |
| ISBN: | 3596238390 |
Staff View
MARC
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| 245 | 1 | 0 | |a Wie Werbung wirkt |b Theorien und Tatsachen |c E. Heller |
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| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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Record in the Search Index
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| author | Heller, Eva 1948-2008 |
| author_GND | (DE-588)110285921 |
| author_facet | Heller, Eva 1948-2008 |
| author_role | aut |
| author_sort | Heller, Eva 1948-2008 |
| author_variant | e h eh |
| building | Verbundindex |
| bvnumber | BV004674873 |
| classification_rvk | AP 17200 AP 17580 QP 631 |
| ctrlnum | (OCoLC)75227931 (DE-599)BVBBV004674873 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Orig.-Ausg., 21 .- 22. Tsd. |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV004674873 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:15:56Z |
| institution | BVB |
| isbn | 3596238390 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002871671 |
| oclc_num | 75227931 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-11 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-11 DE-188 |
| physical | 281 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Fischer-Taschenbuch-Verl. |
| record_format | marc |
| series | Fischer-Taschenbücher |
| series2 | Fischer-Taschenbücher |
| spelling | Heller, Eva 1948-2008 Verfasser (DE-588)110285921 aut Wie Werbung wirkt Theorien und Tatsachen E. Heller Orig.-Ausg., 21 .- 22. Tsd. Frankfurt am Main Fischer-Taschenbuch-Verl. 1991 281 S. txt rdacontent n rdamedia nc rdacarrier Fischer-Taschenbücher 3839 Zugl.: Frankfurt (Main), Univ., Diss., 1982 Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Manipulation (DE-588)4037348-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Werbewirkung (DE-588)4189647-6 s Manipulation (DE-588)4037348-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s Werbung (DE-588)4065541-6 s 1\p DE-604 Werbepsychologie (DE-588)4140889-5 s 2\p DE-604 Fischer-Taschenbücher 3839 (DE-604)BV000000577 3839 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heller, Eva 1948-2008 Wie Werbung wirkt Theorien und Tatsachen Fischer-Taschenbücher Werbepsychologie (DE-588)4140889-5 gnd Manipulation (DE-588)4037348-4 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4037348-4 (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4005203-5 (DE-588)4189647-6 (DE-588)4113937-9 |
| title | Wie Werbung wirkt Theorien und Tatsachen |
| title_auth | Wie Werbung wirkt Theorien und Tatsachen |
| title_exact_search | Wie Werbung wirkt Theorien und Tatsachen |
| title_full | Wie Werbung wirkt Theorien und Tatsachen E. Heller |
| title_fullStr | Wie Werbung wirkt Theorien und Tatsachen E. Heller |
| title_full_unstemmed | Wie Werbung wirkt Theorien und Tatsachen E. Heller |
| title_short | Wie Werbung wirkt |
| title_sort | wie werbung wirkt theorien und tatsachen |
| title_sub | Theorien und Tatsachen |
| topic | Werbepsychologie (DE-588)4140889-5 gnd Manipulation (DE-588)4037348-4 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Werbepsychologie Manipulation Werbung Verbraucherverhalten Beeinflussung Werbewirkung Hochschulschrift |
| volume_link | (DE-604)BV000000577 |
| work_keys_str_mv | AT hellereva wiewerbungwirkttheorienundtatsachen |