APA (7th ed.) Citation

Servi, I. S. (1990). New product development and marketing: A practical guide (1. publ.). Praeger.

Chicago Style (17th ed.) Citation

Servi, Italo S. New Product Development and Marketing: A Practical Guide. 1. publ. New York u.a: Praeger, 1990.

MLA (9th ed.) Citation

Servi, Italo S. New Product Development and Marketing: A Practical Guide. 1. publ. Praeger, 1990.