Ganzheitliches Marketing: Entwicklung, Bedeutung, Umsetzung
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Landsberg/Lech
Verl. Moderne Industrie
1991
|
| Edition: | 2. Aufl. |
| Subjects: | |
| Physical Description: | 199 S graph. Darst. |
| ISBN: | 3478224527 |
Staff View
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Record in the Search Index
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| author | Lettau, Hans-Georg |
| author_facet | Lettau, Hans-Georg |
| author_role | aut |
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| discipline | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
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| id | DE-604.BV004577049 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:14:33Z |
| institution | BVB |
| isbn | 3478224527 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002815842 |
| oclc_num | 75167391 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-M49 DE-BY-TUM DE-945 DE-20 DE-858 DE-2070s |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-M49 DE-BY-TUM DE-945 DE-20 DE-858 DE-2070s |
| physical | 199 S graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Lettau, Hans-Georg Verfasser aut Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau 2. Aufl. Landsberg/Lech Verl. Moderne Industrie 1991 199 S graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Ganzheitliches Denken (DE-588)4277654-5 gnd rswk-swf Ganzheit (DE-588)4019242-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Ganzheit (DE-588)4019242-8 s Ganzheitliches Denken (DE-588)4277654-5 s |
| spellingShingle | Lettau, Hans-Georg Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Marketing (DE-588)4037589-4 gnd Ganzheitliches Denken (DE-588)4277654-5 gnd Ganzheit (DE-588)4019242-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4277654-5 (DE-588)4019242-8 |
| title | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung |
| title_auth | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung |
| title_exact_search | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung |
| title_full | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau |
| title_fullStr | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau |
| title_full_unstemmed | Ganzheitliches Marketing Entwicklung, Bedeutung, Umsetzung Hans-Georg Lettau |
| title_short | Ganzheitliches Marketing |
| title_sort | ganzheitliches marketing entwicklung bedeutung umsetzung |
| title_sub | Entwicklung, Bedeutung, Umsetzung |
| topic | Marketing (DE-588)4037589-4 gnd Ganzheitliches Denken (DE-588)4277654-5 gnd Ganzheit (DE-588)4019242-8 gnd |
| topic_facet | Marketing Ganzheitliches Denken Ganzheit |
| work_keys_str_mv | AT lettauhansgeorg ganzheitlichesmarketingentwicklungbedeutungumsetzung |