Single market Europe: opportunities and challenges for business
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
San Francisco u.a.
Jossey-Bass
1991
|
| Edition: | 1. ed. |
| Series: | The Jossey-Bass management series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXIV, 369 S. graph. Darst., Kt. |
| ISBN: | 1555423434 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Preface xiii
The Authors xix
Part One: Setting the Stage:
European Business Before 1992
1. Evolution of the Single Market 3
Spyros G. Makridakis, Michelle Bainbridge
2. Competition and Competitors: How the European
Community Compares with the United States and
Japan 27
Spyros G. Makridakis
3. Politics and Economics: Prospects for Gorbachev s
Common European Market 70
Jonathan Story
ix
x contents
Part Two: Strategic Challenges
of the Single Market
4. Pan European Marketing: Combining Product
Strength and Geographical Coverage 99
Robert Gogel, Jean Claude Larreche
5. New Manufacturing Strategies: Taking Advantage
of Uniform Standards and Alternative
Technologies 119
Arnoud De Meyer
6. Aligning Strategic Demands and Corporate
Capabilities 141
Yves Doz
7. Seizing Opportunities: The Changing Role of
Strategy in European Companies 167
Dominique Heau
Part Three: Critical Cultural
and Managerial Issues
8. Managing Across Cultures and National Borders 195
Andre Laurent
9. Identifying Management Talent for a
Pan European Environment 215
Manfred Kets de Vries, Christine Mead
10. Understanding the European Consumer:
Myths and Realities 236
Pierre Valette Florence
11. Appreciating the Diversity of the Single Market
Community 254
Michelle Bainbridge, Spyros G. Makridakis
Contents xi
Part Four: Finance, Banking,
and the Monetary System
12. Forging a Financial and Monetary Union 285
Charles Wyplosz
13. Integrating and Legislating Rapid Changes in the
Financial Services Industry 303
Gabriel Hawawini, Eric]. Rajendra
Part Five: 1992 and Beyond:
Perceptions and Realities
14. The Impact of the Single Market on European
Business: A Case Study 329
Bernard Majani, Danielle Majani
15. Future Challenges for Single Market Europe:
Feedback from Business and Government Leaders 344
Spyros G. Makridakis
Index 361
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| geographic_facet | Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration European Economic Community countries Commerce |
| id | DE-604.BV004576595 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:14:33Z |
| institution | BVB |
| isbn | 1555423434 |
| language | English |
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| physical | XXIV, 369 S. graph. Darst., Kt. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
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| publisher | Jossey-Bass |
| record_format | marc |
| series2 | The Jossey-Bass management series |
| spelling | Single market Europe opportunities and challenges for business Spyros G. Makridakis and associates 1. ed. San Francisco u.a. Jossey-Bass 1991 XXIV, 369 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Jossey-Bass management series European Economic Community Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Europe 1992 Finance European Economic Community countries Binnenmarkt (DE-588)4145576-9 gnd rswk-swf Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration European Economic Community countries Commerce (DE-588)4143413-4 Aufsatzsammlung gnd-content Europäische Gemeinschaften (DE-588)35439-9 b Binnenmarkt (DE-588)4145576-9 s DE-604 Makridakis, Spyros G. 1941- Sonstige (DE-588)12870358X oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002815570&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Single market Europe opportunities and challenges for business European Economic Community Europäische Gemeinschaften (DE-588)35439-9 gnd Europe 1992 Finance European Economic Community countries Binnenmarkt (DE-588)4145576-9 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4145576-9 (DE-588)4143413-4 |
| title | Single market Europe opportunities and challenges for business |
| title_auth | Single market Europe opportunities and challenges for business |
| title_exact_search | Single market Europe opportunities and challenges for business |
| title_full | Single market Europe opportunities and challenges for business Spyros G. Makridakis and associates |
| title_fullStr | Single market Europe opportunities and challenges for business Spyros G. Makridakis and associates |
| title_full_unstemmed | Single market Europe opportunities and challenges for business Spyros G. Makridakis and associates |
| title_short | Single market Europe |
| title_sort | single market europe opportunities and challenges for business |
| title_sub | opportunities and challenges for business |
| topic | European Economic Community Europäische Gemeinschaften (DE-588)35439-9 gnd Europe 1992 Finance European Economic Community countries Binnenmarkt (DE-588)4145576-9 gnd |
| topic_facet | European Economic Community Europäische Gemeinschaften Europe 1992 Finance European Economic Community countries Binnenmarkt Europa Europäische Gemeinschaften. Mitgliedsstaaten Europe Economic integration European Economic Community countries Commerce Aufsatzsammlung |
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