APA-Zitierstil (7. Ausg.)

Assael, H. (1987). Consumer behavior and marketing action (3. ed.). PWS-Kent Publ.

Chicago-Zitierstil (17. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 3. ed. Boston, Mass: PWS-Kent Publ, 1987.

MLA-Zitierstil (9. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 3. ed. PWS-Kent Publ, 1987.