Marketing research: an applied approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Singapore u.a.
MacGraw-Hill
1987
|
| Ausgabe: | 2.ed. |
| Schriftenreihe: | MacGraw-Hill series in marketing.
|
| Schlagworte: | |
| Beschreibung: | XVIII, 698 S. graph. Darst. |
| ISBN: | 0071005323 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 035 | |a (DE-599)BVBBV004523171 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | |a und | ||
| 100 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b an applied approach |c Thomas C. Kinnear ; James R. Taylor* |
| 250 | |a 2.ed. | ||
| 264 | 1 | |a Singapore u.a. |b MacGraw-Hill |c 1987 | |
| 300 | |a XVIII, 698 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a MacGraw-Hill series in marketing. | |
| 650 | 0 | 7 | |a Diskette |0 (DE-588)4122115-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Absatzmarktforschung |0 (DE-588)4200056-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | 1 | |a Diskette |0 (DE-588)4122115-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Absatzmarktforschung |0 (DE-588)4200056-7 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Taylor, James R. |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1805066157211779072 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Kinnear, Thomas C. Taylor, James R. |
| author_facet | Kinnear, Thomas C. Taylor, James R. |
| author_role | aut aut |
| author_sort | Kinnear, Thomas C. |
| author_variant | t c k tc tck j r t jr jrt |
| building | Verbundindex |
| bvnumber | BV004523171 |
| ctrlnum | (OCoLC)631108081 (DE-599)BVBBV004523171 |
| edition | 2.ed. |
| format | Book |
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| id | DE-604.BV004523171 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T03:13:53Z |
| institution | BVB |
| isbn | 0071005323 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785624 |
| oclc_num | 631108081 |
| open_access_boolean | |
| physical | XVIII, 698 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | MacGraw-Hill |
| record_format | marc |
| series2 | MacGraw-Hill series in marketing. |
| spelling | Kinnear, Thomas C. Verfasser aut Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor* 2.ed. Singapore u.a. MacGraw-Hill 1987 XVIII, 698 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier MacGraw-Hill series in marketing. Diskette (DE-588)4122115-1 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Absatzmarktforschung (DE-588)4200056-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Diskette (DE-588)4122115-1 s 1\p DE-604 Absatzmarktforschung (DE-588)4200056-7 s 2\p DE-604 Taylor, James R. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kinnear, Thomas C. Taylor, James R. Marketing research an applied approach Diskette (DE-588)4122115-1 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Absatzmarktforschung (DE-588)4200056-7 gnd |
| subject_GND | (DE-588)4122115-1 (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4200056-7 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor* |
| title_fullStr | Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor* |
| title_full_unstemmed | Marketing research an applied approach Thomas C. Kinnear ; James R. Taylor* |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Diskette (DE-588)4122115-1 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Absatzmarktforschung (DE-588)4200056-7 gnd |
| topic_facet | Diskette Marketingforschung Marktforschung Absatzmarktforschung |
| work_keys_str_mv | AT kinnearthomasc marketingresearchanappliedapproach AT taylorjamesr marketingresearchanappliedapproach |