APA (7th ed.) Citation

Wilkie, W. L. (1990). Consumer behavior (2. ed.). Wiley.

Chicago Style (17th ed.) Citation

Wilkie, William L. Consumer Behavior. 2. ed. New York u. a: Wiley, 1990.

MLA (9th ed.) Citation

Wilkie, William L. Consumer Behavior. 2. ed. Wiley, 1990.