APA (7th ed.) Citation

McDonald, M. (1982). International marketing planning. MCB-Publ.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. International Marketing Planning. Bradford: MCB-Publ, 1982.

MLA (9th ed.) Citation

McDonald, Malcolm. International Marketing Planning. MCB-Publ, 1982.

Warning: These citations may not always be 100% accurate.