APA (7th ed.) Citation

Kühn, R. (1984). Marketing-Mix. Schweizerische Volksbank.

Chicago Style (17th ed.) Citation

Kühn, Richard. Marketing-Mix. Bern: Schweizerische Volksbank, 1984.

MLA (9th ed.) Citation

Kühn, Richard. Marketing-Mix. Schweizerische Volksbank, 1984.

Warning: These citations may not always be 100% accurate.