Database Marketing: Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Landsberg/Lech
Verl. Moderne Industrie
1991
|
| Subjects: | |
| Item Description: | Literaturverz. S. 505 - 509 |
| Physical Description: | 528 S. graph. Darst. |
| ISBN: | 3478210003 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004437446 | ||
| 003 | DE-604 | ||
| 005 | 19911028 | ||
| 007 | t| | ||
| 008 | 910801s1991 xx d||| |||| 00||| ger d | ||
| 020 | |a 3478210003 |9 3-478-21000-3 | ||
| 020 | |z 3478210000 |9 3-478-21000-0 | ||
| 035 | |a (OCoLC)75145284 | ||
| 035 | |a (DE-599)BVBBV004437446 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-91 |a DE-19 |a DE-384 |a DE-861 |a DE-12 |a DE-70 |a DE-945 |a DE-N2 |a DE-706 |a DE-634 |a DE-B170 |a DE-188 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 523f |2 stub | ||
| 084 | |a DAT 650f |2 stub | ||
| 100 | 1 | |a Schüring, Hendrik |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Database Marketing |b Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |c Hendrik Schüring |
| 264 | 1 | |a Landsberg/Lech |b Verl. Moderne Industrie |c 1991 | |
| 300 | |a 528 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 505 - 509 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Database-Marketing |0 (DE-588)4263308-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenverarbeitung |0 (DE-588)4011152-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenbank |0 (DE-588)4011119-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 2 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | 1 | |a Datenverarbeitung |0 (DE-588)4011152-0 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 4 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
| 689 | 4 | |5 DE-604 | |
| 689 | 5 | 0 | |a Database-Marketing |0 (DE-588)4263308-4 |D s |
| 689 | 5 | |5 DE-188 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002752783 | |
Record in the Search Index
| _version_ | 1817348832305872896 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Schüring, Hendrik |
| author_facet | Schüring, Hendrik |
| author_role | aut |
| author_sort | Schüring, Hendrik |
| author_variant | h s hs |
| building | Verbundindex |
| bvnumber | BV004437446 |
| classification_rvk | QP 650 |
| classification_tum | WIR 523f DAT 650f |
| ctrlnum | (OCoLC)75145284 (DE-599)BVBBV004437446 |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV004437446</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19911028</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">910801s1991 xx d||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3478210003</subfield><subfield code="9">3-478-21000-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">3478210000</subfield><subfield code="9">3-478-21000-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75145284</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004437446</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 523f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 650f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schüring, Hendrik</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Database Marketing</subfield><subfield code="b">Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung</subfield><subfield code="c">Hendrik Schüring</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Landsberg/Lech</subfield><subfield code="b">Verl. Moderne Industrie</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">528 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 505 - 509</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2="1"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002752783</subfield></datafield></record></collection> |
| id | DE-604.BV004437446 |
| illustrated | Illustrated |
| indexdate | 2024-12-02T17:01:44Z |
| institution | BVB |
| isbn | 3478210003 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002752783 |
| oclc_num | 75145284 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-384 DE-861 DE-12 DE-70 DE-945 DE-N2 DE-706 DE-634 DE-B170 DE-188 |
| owner_facet | DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-384 DE-861 DE-12 DE-70 DE-945 DE-N2 DE-706 DE-634 DE-B170 DE-188 |
| physical | 528 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Schüring, Hendrik Verfasser aut Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Hendrik Schüring Landsberg/Lech Verl. Moderne Industrie 1991 528 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 505 - 509 Marketing (DE-588)4037589-4 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Datenbank (DE-588)4011119-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Datenbank (DE-588)4011119-2 s DE-604 Marketinginformationssystem (DE-588)4140243-1 s Direktmarketing (DE-588)4012421-6 s Datenverarbeitung (DE-588)4011152-0 s Werbung (DE-588)4065541-6 s Database-Marketing (DE-588)4263308-4 s DE-188 |
| spellingShingle | Schüring, Hendrik Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Datenbank (DE-588)4011119-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012421-6 (DE-588)4263308-4 (DE-588)4011152-0 (DE-588)4140243-1 (DE-588)4011119-2 (DE-588)4065541-6 |
| title | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| title_auth | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| title_exact_search | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| title_full | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Hendrik Schüring |
| title_fullStr | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Hendrik Schüring |
| title_full_unstemmed | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Hendrik Schüring |
| title_short | Database Marketing |
| title_sort | database marketing einsatz von datenbanken fur direktmarketing verkauf und werbung |
| title_sub | Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| topic | Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Datenbank (DE-588)4011119-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Direktmarketing Database-Marketing Datenverarbeitung Marketinginformationssystem Datenbank Werbung |
| work_keys_str_mv | AT schuringhendrik databasemarketingeinsatzvondatenbankenfurdirektmarketingverkaufundwerbung |