Marketing management: a strategic approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. u.a.
Irwin
1990
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XXIX, 899, [18] S. Ill., graph. Darst. |
| ISBN: | 025605827X 0256084009 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004407698 | ||
| 003 | DE-604 | ||
| 005 | 19910715 | ||
| 007 | t | ||
| 008 | 910712s1990 xxuad|| |||| 00||| eng d | ||
| 020 | |a 025605827X |9 0-256-05827-X | ||
| 020 | |a 0256084009 |9 0-256-08400-9 | ||
| 035 | |a (OCoLC)20352197 | ||
| 035 | |a (DE-599)BVBBV004407698 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5415.13.B669 1990 | |
| 082 | 0 | |a 658.8 20 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a strategic approach |c Harper W. Boyd ; Orville C. Walker |
| 264 | 1 | |a Homewood, Ill. u.a. |b Irwin |c 1990 | |
| 300 | |a XXIX, 899, [18] S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002735204 | ||
Record in the Search Index
| _version_ | 1804118585207947264 |
|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Walker, Orville C. |
| author_GND | (DE-588)127617833 |
| author_facet | Boyd, Harper W. Walker, Orville C. |
| author_role | aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb o c w oc ocw |
| building | Verbundindex |
| bvnumber | BV004407698 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.B669 1990 |
| callnumber-search | HF5415.13.B669 1990 |
| callnumber-sort | HF 45415.13 B669 41990 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)20352197 (DE-599)BVBBV004407698 |
| dewey-full | 658.820 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 20 658.8 |
| dewey-search | 658.8 20 658.8 |
| dewey-sort | 3658.8 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01300nam a2200409 c 4500</leader><controlfield tag="001">BV004407698</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19910715 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910712s1990 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">025605827X</subfield><subfield code="9">0-256-05827-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256084009</subfield><subfield code="9">0-256-08400-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)20352197</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004407698</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13.B669 1990</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8 20</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Boyd, Harper W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)127617833</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">a strategic approach</subfield><subfield code="c">Harper W. Boyd ; Orville C. Walker</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill. u.a.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIX, 899, [18] S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Walker, Orville C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002735204</subfield></datafield></record></collection> |
| id | DE-604.BV004407698 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:12:38Z |
| institution | BVB |
| isbn | 025605827X 0256084009 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002735204 |
| oclc_num | 20352197 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XXIX, 899, [18] S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker Homewood, Ill. u.a. Irwin 1990 XXIX, 899, [18] S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing gtt Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Walker, Orville C. Verfasser aut |
| spellingShingle | Boyd, Harper W. Walker, Orville C. Marketing management a strategic approach Marketing gtt Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic approach |
| title_auth | Marketing management a strategic approach |
| title_exact_search | Marketing management a strategic approach |
| title_full | Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker |
| title_fullStr | Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker |
| title_full_unstemmed | Marketing management a strategic approach Harper W. Boyd ; Orville C. Walker |
| title_short | Marketing management |
| title_sort | marketing management a strategic approach |
| title_sub | a strategic approach |
| topic | Marketing gtt Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing -- Management Marketingmanagement |
| work_keys_str_mv | AT boydharperw marketingmanagementastrategicapproach AT walkerorvillec marketingmanagementastrategicapproach |