Publicity and public relations:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Barron's
1990
|
| Series: | Barron's business library
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 229 S. |
| ISBN: | 0812044134 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804118582755328000 |
|---|---|
| adam_text | Contents
1 What Publicity Is / 1
2 Cutting Publicity Down to Your Size / 9
3 How to Plan Your Publicity Campaign / 25
4 Meet John Diggs / 49
5 Getting Started / 62
6 How to Spot News in Your Company / 75
7 Writing the News Release / 89
8 Photographs: Taking Them, Captioning Them and
Mailing Them / 101
9 How to Create Your Mailing Lists / 113
10 What You Should Know About the Consumer Print
Media / 123
11 Getting Publicity on Television and Radio / 132
12 Getting Publicity in the Business to Business
Press / 145
13 Dealing with the Press During a Crisis / 155
14 Making the Press Conference Work for You / 164
15 How to Plan and Promote a Special Event / 174
16 How Publicity Can Improve Your Product and
Company Image / 184
17 How to Use Publicity to Open New Market
Segments / 195
18 How to Use Publicity to Presell Decision
Makers / 205
Bibliography / 219
Index / 221
|
| any_adam_object | 1 |
| author | Doty, Dorothy I. |
| author_facet | Doty, Dorothy I. |
| author_role | aut |
| author_sort | Doty, Dorothy I. |
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| bvnumber | BV004405199 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD59 |
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| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)21592661 (DE-599)BVBBV004405199 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004405199 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:12:36Z |
| institution | BVB |
| isbn | 0812044134 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002733633 |
| oclc_num | 21592661 |
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| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | 229 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Barron's |
| record_format | marc |
| series2 | Barron's business library |
| spelling | Doty, Dorothy I. Verfasser aut Publicity and public relations Dorothy I. Doty New York u.a. Barron's 1990 229 S. txt rdacontent n rdamedia nc rdacarrier Barron's business library Relations publiques Public relations Unternehmen (DE-588)4061963-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002733633&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Doty, Dorothy I. Publicity and public relations Relations publiques Public relations Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4043188-5 |
| title | Publicity and public relations |
| title_auth | Publicity and public relations |
| title_exact_search | Publicity and public relations |
| title_full | Publicity and public relations Dorothy I. Doty |
| title_fullStr | Publicity and public relations Dorothy I. Doty |
| title_full_unstemmed | Publicity and public relations Dorothy I. Doty |
| title_short | Publicity and public relations |
| title_sort | publicity and public relations |
| topic | Relations publiques Public relations Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relations publiques Public relations Unternehmen Öffentlichkeitsarbeit |
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