APA (7th ed.) Citation

March, R. M. (1990). The honourable customer: Marketing and selling to the Japanese in the 1990s (1. publ.). Pitman.

Chicago Style (17th ed.) Citation

March, Robert M. The Honourable Customer: Marketing and Selling to the Japanese in the 1990s. 1. publ. London: Pitman, 1990.

MLA (9th ed.) Citation

March, Robert M. The Honourable Customer: Marketing and Selling to the Japanese in the 1990s. 1. publ. Pitman, 1990.