APA (7th ed.) Citation

Balazs, A. L., Schewe, C. D., & Spotts, H. E. (1989). An annotated bibliography for marketing to an older population. American Marketing Association.

Chicago Style (17th ed.) Citation

Balazs, Anne L., Charles D. Schewe, and Harlan E. Spotts. An Annotated Bibliography for Marketing to an Older Population. Chicago, Ill: American Marketing Association, 1989.

MLA (9th ed.) Citation

Balazs, Anne L., et al. An Annotated Bibliography for Marketing to an Older Population. American Marketing Association, 1989.