Product Placement: die neue Kunst der geheimen Verführung
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Düsseldorf
Econ-Taschenbuch-Verl.
1991
|
| Schriftenreihe: | ETB
21118 : Econ-Business |
| Schlagworte: | |
| Beschreibung: | 280 S. graph. Darst. |
| ISBN: | 3612211188 |
Internformat
MARC
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| 264 | 1 | |a Düsseldorf |b Econ-Taschenbuch-Verl. |c 1991 | |
| 300 | |a 280 S. |b graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Product placement |0 (DE-588)4197318-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehsendung |0 (DE-588)4016842-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktpositionierung |0 (DE-588)4224734-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Schleichwerbung |0 (DE-588)4491229-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbefilm |0 (DE-588)4189637-3 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Deutschland |g Bundesrepublik |0 (DE-588)4011889-7 |2 gnd |9 rswk-swf | |
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| 689 | 1 | |8 1\p |5 DE-604 | |
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| 689 | 2 | |8 2\p |5 DE-604 | |
| 689 | 3 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 3 | 1 | |a Film |0 (DE-588)4017102-4 |D s |
| 689 | 3 | |8 3\p |5 DE-604 | |
| 689 | 4 | 0 | |a Produktpositionierung |0 (DE-588)4224734-2 |D s |
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| 689 | 5 | 0 | |a Werbefilm |0 (DE-588)4189637-3 |D s |
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| 700 | 1 | |a Kalweit, Udo |e Verfasser |0 (DE-588)170496198 |4 aut | |
| 700 | 1 | |a Nüßler, Peter |e Verfasser |0 (DE-588)17049621X |4 aut | |
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| 883 | 1 | |8 5\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804118518181920768 |
|---|---|
| any_adam_object | |
| author | Auer, Manfred 1959- Kalweit, Udo Nüßler, Peter |
| author_GND | (DE-588)121975983 (DE-588)170496198 (DE-588)17049621X |
| author_facet | Auer, Manfred 1959- Kalweit, Udo Nüßler, Peter |
| author_role | aut aut aut |
| author_sort | Auer, Manfred 1959- |
| author_variant | m a ma u k uk p n pn |
| building | Verbundindex |
| bvnumber | BV004331150 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)74904007 (DE-599)BVBBV004331150 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Deutschland Bundesrepublik (DE-588)4011889-7 gnd |
| geographic_facet | Deutschland Bundesrepublik |
| id | DE-604.BV004331150 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:11:34Z |
| institution | BVB |
| isbn | 3612211188 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002692573 |
| oclc_num | 74904007 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-859 DE-92 DE-11 DE-B170 DE-20 |
| owner_facet | DE-19 DE-BY-UBM DE-859 DE-92 DE-11 DE-B170 DE-20 |
| physical | 280 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Econ-Taschenbuch-Verl. |
| record_format | marc |
| series2 | ETB |
| spelling | Auer, Manfred 1959- Verfasser (DE-588)121975983 aut Product Placement die neue Kunst der geheimen Verführung M. Auer ; U. Kalweit ; P. Nüssler Düsseldorf Econ-Taschenbuch-Verl. 1991 280 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ETB 21118 : Econ-Business Film (DE-588)4017102-4 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Product placement (DE-588)4197318-5 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Schleichwerbung (DE-588)4491229-8 gnd rswk-swf Werbefilm (DE-588)4189637-3 gnd rswk-swf Deutschland Bundesrepublik (DE-588)4011889-7 gnd rswk-swf Product placement (DE-588)4197318-5 s DE-604 Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s 1\p DE-604 Deutschland Bundesrepublik (DE-588)4011889-7 g Schleichwerbung (DE-588)4491229-8 s 2\p DE-604 Werbung (DE-588)4065541-6 s Film (DE-588)4017102-4 s 3\p DE-604 Produktpositionierung (DE-588)4224734-2 s 4\p DE-604 Werbefilm (DE-588)4189637-3 s 5\p DE-604 Kalweit, Udo Verfasser (DE-588)170496198 aut Nüßler, Peter Verfasser (DE-588)17049621X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Auer, Manfred 1959- Kalweit, Udo Nüßler, Peter Product Placement die neue Kunst der geheimen Verführung Film (DE-588)4017102-4 gnd Werbesendung (DE-588)4189638-5 gnd Product placement (DE-588)4197318-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Werbung (DE-588)4065541-6 gnd Schleichwerbung (DE-588)4491229-8 gnd Werbefilm (DE-588)4189637-3 gnd |
| subject_GND | (DE-588)4017102-4 (DE-588)4189638-5 (DE-588)4197318-5 (DE-588)4016842-6 (DE-588)4224734-2 (DE-588)4065541-6 (DE-588)4491229-8 (DE-588)4189637-3 (DE-588)4011889-7 |
| title | Product Placement die neue Kunst der geheimen Verführung |
| title_auth | Product Placement die neue Kunst der geheimen Verführung |
| title_exact_search | Product Placement die neue Kunst der geheimen Verführung |
| title_full | Product Placement die neue Kunst der geheimen Verführung M. Auer ; U. Kalweit ; P. Nüssler |
| title_fullStr | Product Placement die neue Kunst der geheimen Verführung M. Auer ; U. Kalweit ; P. Nüssler |
| title_full_unstemmed | Product Placement die neue Kunst der geheimen Verführung M. Auer ; U. Kalweit ; P. Nüssler |
| title_short | Product Placement |
| title_sort | product placement die neue kunst der geheimen verfuhrung |
| title_sub | die neue Kunst der geheimen Verführung |
| topic | Film (DE-588)4017102-4 gnd Werbesendung (DE-588)4189638-5 gnd Product placement (DE-588)4197318-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Produktpositionierung (DE-588)4224734-2 gnd Werbung (DE-588)4065541-6 gnd Schleichwerbung (DE-588)4491229-8 gnd Werbefilm (DE-588)4189637-3 gnd |
| topic_facet | Film Werbesendung Product placement Fernsehsendung Produktpositionierung Werbung Schleichwerbung Werbefilm Deutschland Bundesrepublik |
| work_keys_str_mv | AT auermanfred productplacementdieneuekunstdergeheimenverfuhrung AT kalweitudo productplacementdieneuekunstdergeheimenverfuhrung AT nußlerpeter productplacementdieneuekunstdergeheimenverfuhrung |