Small business: planning and management
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago u.a.
Dryden Pr.
1990
|
| Edition: | 2. ed. |
| Series: | The Dryden Press series in management
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXII, 690 S. Ill., graph. Darst. |
| ISBN: | 003030024X |
Staff View
MARC
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| 100 | 1 | |a Kuehl, Charles R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Small business |b planning and management |c Charles R. Kuehl ; Peggy A. Lambing |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chicago u.a. |b Dryden Pr. |c 1990 | |
| 300 | |a XXII, 690 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Dryden Press series in management | |
| 650 | 4 | |a Small business -- Management | |
| 650 | 4 | |a Small business -- Planning | |
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Record in the Search Index
| _version_ | 1804118490302382080 |
|---|---|
| adam_text | Contents
Preface v
Knocking at the Entrepreneurial Doors 4
The Age of the Entrepreneur 8
What Is Success? 16
Conducting Research 17
Black Monday 19
Summary 20
Think Points for Success 20
References 21
Appendix 1.1 • Model Action Step 8: Inventory your skills. 22
Why Look at the Big Picture 26
Know Your Real Business 27
How to Minimize Marketplace Heartache—Watch Trends 29
The Life Cycle Stages 31
Conduct Your Own Research 34
Segmentation and Gap Analysis 44
Summary 46
Think Points for Success 47
References 47
Appendix 2.1 • Model Action Step 12: What s new? What s not? What s
cooling down? 49
Welcome to Power Marketing 54
Identifying Objectives 57
Industry Research 57
Identifying Market Gaps 58
Identifying Industry Problems 62
Brainstorming for Possible Solutions 63
Matrix Analysis 65
Power Pricing 66
Summary 67
Think Points for Success 68
References 68
Appendix 3.1 • Model Action Step 17: Research your favorite industry. 68
n
Doorways to
Small Business
3
The Big Picture:
Charting Trends for
Your Small Business
25
Power Marketing
53
XH CONTENTS
?
Profiling the
Target Customer
71
Reading
the Competition
95
Promotion:
Connecting with the
Customer
111
Location
131
The Power of Profiling 72
Moving Targets: Consumers on the Life Cycle Yardstick 76
Magazine Survey Revisited 81
Make Customer Profiling a Reflex 83
Knowledge Is Power 88
Summary 89
Think Points for Success 89
References 89
Appendix 4.1 • Self Assigned In Oepth Research of Magazines in My Industry 91
A Life Cycle Scenario 96
Competition and Positioning 102
Disarming the Competition 104
Changing the Arena 105
Summary 107
Think Points for Success 107
References 107
Appendix 5.1 • Model Action Step 28: Find your position in the marketplace. 10?
Promotional Strategies 112
Sales Reps as Connectors 117
Courtesy as Promotion 117
Planning Ahead 118
Promotions and Market Research 119
Making Decisions 121
Mailing List 123
Networking 124
Summary 125
Think Points for Success 126
References 126
Appendix 6.1 • Model Action Step 32: Brainstorm a winning promotional
campaign for your business. 128
The Importance of Location 132
A Location Filter 132
Where to Go for Location Information 135
Some Things You Must Know about Leases 151
A Success Story 156
Summary 157
Think Points for Success 157
References 157
Appendix 7.1 * Model Action Step 36: Fantasize your 100% location. 158
Expect the Unexpected 162
Managing the Unexpected 164
The Personal Financial Statement 167
Opportunity Costs 167
An Ounce of Prevention 169
Summary 171
Think Points for Success 172
References 172
Appendix 8.1 • Model Action Step 40: Attach price tags to your business. 172
Chart Your Business Future with Numbers 176
Income Statement and Cash Flow Projection 186
Projections Help Decide Your Business Form 189
Shoebox Accounting: Leaving a Paper Trail 191
Summary 192
Think Points for Success 192
References 193
Why Buy an Ongoing Business 196
Investigate the Business from the Outside 198
Investigate the Business from the Inside 201
The Decision to Buy 207
Summary 209
Think Points for Success 210
References 210
CONTENTS Xiii
Surprises You
Can t Afford
161
Numbers and
Shoebox Accounting
175
Buying a
Business
195
XJV CONTENTS
D
Shaking the
Money Tree
213
Legal Concerns
233
Building a
Winning Team
247
EH
The Entrepreneur s
Toolkit
263
¦
Looking for Money 214
Before You Shake that Tree 220
Your Banker 221
Secrets of Small Business Survival 223
Scouting the Forest 226
Shaking the Money Tree 227
Summary 229
Think Points for Success 230
References 230
It Pays to Look Ahead 234
The Three Legal Forms for Small Business 236
Get a Lawyer 238
Corporations and Small Business 241
Summary 244
Think Points for Success 244
References 244
Building Balance into Your Team 248
The DISC System 251
Scouting and Hiring 256
Internal Understanding Makes a Stronger Team 258
Summary 260
Think Points for Success 260
References 260
Inventory Your Toolkit 264
Computers and Small Business 264
How to Shop for a Microcomputer 268
Summary 272
Think Points for Success 272
References 272
Why Buy a Franchise? 276
Investigating Franchise Opportunities 278
Evaluating a Franchise 281
Summary 285
Think Points for Success 286
References 286
How to Write Your Business Plan 290
The Cover Letter 291
Preliminaries 293
Section I: Description of the Business 294
Section II: Financial Section 303
Epilogue: It s Time to Act on What You Know 311
Summary 311
Think Points for Success 312
References 312
Appendix A One Write Bookkeeping System 314
Appendix B Small Business Start Up Forms 323
List of Action Steps 335
Index 338
STUDY GUIDE
1 Doorways to Small Business SG 2
2 The Big Picture: Charting Trends for Your Small Business SG 7
3 Power Marketing SG 12
4 Profiling the Target Customer SG 17
5 Reading the Competition SG 23
6 Promotion: Connecting with the Customer SG 29
7 Location SG 34
8 Surprises You Can t Afford SG 39
9 Numbers and Shoebox Accounting SG 43
10 Buying a Business SG 47
11 Shaking the Money Tree SG 52
12 Legal Concerns SG 57
13 Building a Winning Team SG 61
14 The Entrepreneur s Toolkit SG 65
15 Buying a Franchise SG 69
16 Pulling the Plan Together SG 73
Answers SG 80
CONTENTS XV
Buying a
Franchise
275
Pulling the
Plan Together
289
|
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| author | Kuehl, Charles R. Lambing, Peggy A. |
| author_facet | Kuehl, Charles R. Lambing, Peggy A. |
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| bvnumber | BV004298938 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.7.K84 1990 |
| callnumber-search | HD62.7.K84 1990 |
| callnumber-sort | HD 262.7 K84 41990 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 310 |
| ctrlnum | (OCoLC)19814937 (DE-599)BVBBV004298938 |
| dewey-full | 658.02/2 658.02/220 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.02/2 658.02/2 20 |
| dewey-search | 658.02/2 658.02/2 20 |
| dewey-sort | 3658.02 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV004298938 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:11:07Z |
| institution | BVB |
| isbn | 003030024X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002673674 |
| oclc_num | 19814937 |
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| owner | DE-384 DE-703 DE-521 |
| owner_facet | DE-384 DE-703 DE-521 |
| physical | XXII, 690 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Dryden Pr. |
| record_format | marc |
| series2 | The Dryden Press series in management |
| spelling | Kuehl, Charles R. Verfasser aut Small business planning and management Charles R. Kuehl ; Peggy A. Lambing 2. ed. Chicago u.a. Dryden Pr. 1990 XXII, 690 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in management Small business -- Management Small business -- Planning Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 s Management (DE-588)4037278-9 s DE-604 Lambing, Peggy A. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002673674&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kuehl, Charles R. Lambing, Peggy A. Small business planning and management Small business -- Management Small business -- Planning Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4031031-0 (DE-588)4037278-9 |
| title | Small business planning and management |
| title_auth | Small business planning and management |
| title_exact_search | Small business planning and management |
| title_full | Small business planning and management Charles R. Kuehl ; Peggy A. Lambing |
| title_fullStr | Small business planning and management Charles R. Kuehl ; Peggy A. Lambing |
| title_full_unstemmed | Small business planning and management Charles R. Kuehl ; Peggy A. Lambing |
| title_short | Small business |
| title_sort | small business planning and management |
| title_sub | planning and management |
| topic | Small business -- Management Small business -- Planning Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Small business -- Management Small business -- Planning Klein- und Mittelbetrieb Management |
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