APA (7th ed.) Citation

Grönroos, C. (1990). Service management and marketing: Managing the moments of truth in service competition. Lexington Books.

Chicago Style (17th ed.) Citation

Grönroos, Christian. Service Management and Marketing: Managing the Moments of Truth in Service Competition. Lexington, Mass. u.a: Lexington Books, 1990.

MLA (9th ed.) Citation

Grönroos, Christian. Service Management and Marketing: Managing the Moments of Truth in Service Competition. Lexington Books, 1990.