Marketing management: knowledge and skills ; text, analysis, cases, plans
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. u.a.
BPI Irwin
1989
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XVI, 928 S. Ill., graph. Darst. |
| ISBN: | 025606668X |
Staff View
MARC
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| 250 | |a 2. ed. | ||
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Record in the Search Index
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| author | Peter, Jerome Paul Donnelly, James H. |
| author_GND | (DE-588)12139591X |
| author_facet | Peter, Jerome Paul Donnelly, James H. |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV004271137 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:10:43Z |
| institution | BVB |
| isbn | 025606668X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002655349 |
| oclc_num | 18321166 |
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| physical | XVI, 928 S. Ill., graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | BPI Irwin |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Marketing management knowledge and skills ; text, analysis, cases, plans J. Paul Peter ; James H. Donnelly 2. ed. Homewood, Ill. u.a. BPI Irwin 1989 XVI, 928 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Donnelly, James H. Verfasser aut |
| spellingShingle | Peter, Jerome Paul Donnelly, James H. Marketing management knowledge and skills ; text, analysis, cases, plans Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management knowledge and skills ; text, analysis, cases, plans |
| title_auth | Marketing management knowledge and skills ; text, analysis, cases, plans |
| title_exact_search | Marketing management knowledge and skills ; text, analysis, cases, plans |
| title_full | Marketing management knowledge and skills ; text, analysis, cases, plans J. Paul Peter ; James H. Donnelly |
| title_fullStr | Marketing management knowledge and skills ; text, analysis, cases, plans J. Paul Peter ; James H. Donnelly |
| title_full_unstemmed | Marketing management knowledge and skills ; text, analysis, cases, plans J. Paul Peter ; James H. Donnelly |
| title_short | Marketing management |
| title_sort | marketing management knowledge and skills text analysis cases plans |
| title_sub | knowledge and skills ; text, analysis, cases, plans |
| topic | Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT peterjeromepaul marketingmanagementknowledgeandskillstextanalysiscasesplans AT donnellyjamesh marketingmanagementknowledgeandskillstextanalysiscasesplans |