APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1989). Marketing management: Knowledge and skills ; text, analysis, cases, plans (2. ed.). BPI Irwin.

Chicago Style (17th ed.) Citation

Peter, Jerome Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills ; Text, Analysis, Cases, Plans. 2. ed. Homewood, Ill. u.a: BPI Irwin, 1989.

MLA (9th ed.) Citation

Peter, Jerome Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills ; Text, Analysis, Cases, Plans. 2. ed. BPI Irwin, 1989.