The classics of polling:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Metuchen u.a.
Scarecrow Press
1990
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 572 S. |
| ISBN: | 0810822806 |
Internformat
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| 245 | 1 | 0 | |a The classics of polling |c ed. by Michael L. Young |
| 264 | 1 | |a Metuchen u.a. |b Scarecrow Press |c 1990 | |
| 300 | |a 572 S. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLB OF CONTENTS
ACKNOWLEDGEMENTS vii
DETAILED TABLE OF CONTENTS ix
PREFACE xiii
LIST OF CONTRIBUTORS XV
EDITOR S REFERENCES xvii
One/ Historical Perspective on
Modern Polling 1
Two/ The Basics of Polling 46
Three/ The Uses and Users of Polls 111
Four/ Evaluating and Judging Polls 177
Five/ Criticizing and Analyzing Polls 233
Six/ Exit Polls and Public Opinion 295
Seven/ Polls and Public Policy 349
Eight/ Media, Journalism, and the Polls 415
Nine/ Ethical Issues in Polling 492
POSTSCRIPT Weird Science: Alternative Public
Opinion Research 539
SUBJECT INDEX 564
DETAILED TABLE OF CONTENTS
One/ Historical Perspective on Modern
Polling 1
Editor s Introduction 2
1. The Genealogy of Public Opinion
Polling by L. John Martin 6
2. A Short History of Sample Surveys
by Peter H. Rossi, James D.
Wright, and Andy B. Anderson 22
3. Opinion Polling in the United States
of America by Mervin D. Field 34
Two/ Tbe Basics of Polling 4 6
Editor s Introduction 47
4. Kinds and Costs of Surveys
by Larry J. Sabato 51
5. Why is a Poll Reliable?
by Charles W. Roll and Albert H.
Cantril 61
6. Question Framing
by John P. Robinson and Robert
Meadow 84
Three/ The Uses and Users of Polls 111
Editor s Introduction 112
7. Polls and Politics in the United
States by Louis Harris 116
8. The Presidents and the Polls
by Seymour Sudman 123
9. Polling and the Presidential
Election by Mark R. Levy 136
10. The Use of Polls in Congressional,
State, and Local Elections
by M. Margaret Conway 152
11. Modern Marketing Techniques: They
Could Work in Washington, Too
by Irving Crespi 165
Four/ Evaluating and Judging Polls 177
Editor s Introduction 178
12. Pollsters and Polling by David
Gergen and William Schambra 181
13. How to Read the Polls
by Michael Wheeler 193
14. A Reporter s Guide to Published
Polls by Warren Mitofsky and
Martin Plissner 2X0
15. Are Polls Accurate?
by Burns W. Roper 218
Five/ Criticizing and Analyzing Polls 233
Editor s Introduction 234
16. Controversies Surrounding
Political Polling and Public
Policy Research
by Mervin D. Field 238
17. Syndicated Public Opinion Polls:
Some Thoughts for Consideration
by John D. Henry 248
18. Political Polls
by Burns W. Roper 257
19. Problems with Polls
by John P. Robinson and Robert
Meadow 265
20. The Wavering Polls
by Seymour Martin Lipset 272
Six/ Exit Polls and Public Opinion 295
Editor s introduction 296
21. The Methodology and Performance of
Election Day Polls
by Mark R. Levy 300
22. Do Exit Polls Influence Voting
Behavior? by Seymour Sudman 317
23. Survey Research and Election
Night Projections
by Laurily Epstein and Gerald
Strom 328
24. Projections and Exit Polls
by Richard Salant 336
25. Early Election Calls: The Larger
Dangers by Burns W. Roper 343
Seven/ Polls and Public Policy 349
Editor s introduction 350
26. The Impact of Polls on Public
Opinion by Kurt Lang and
Gladys Engle Lang 355
27. The User s Perspective: A Round
Table on the Impact of the Polls
by Albert H. Cantril (ed.) 374
28. Public Polls and the Public
Interest by Hervin D. Field 389
29. Polls and the Politicians
by Richard Hodder Williams 395
Eight/ Media, Journalism, and the Polls 415
Editor s introduction 416
30. Polling as a News Gathering Tool
by Arnold H. Ismach 420
31. The Network Polls: A Critical
Review by Seymour Sudman 438
32. Reining In Horserace Journalism
by Michael Wheeler 446
33. The Case of Presidential
Popularity by Irving Crespi 457
34. The Impact of Polling on the Mass
Media by Charles K. Atkins and
James Gaudino 473
35. The Media and the Polls: A
Boxscore by Burns W. Roper 488
Nine/ Ethical Issues in Polling 492
Editor s Introduction 493
36. Ethical Issues in Survey Research
by Floyd Fowler, Jr. 498
37. Standards of Practice and the
Misuse of Surveys
by Theresa J. DeMaio, Catherine
Marsh, and Charles Turner 507
38. Toward Responsibility in Reporting
Opinion Surveys
by Sidney Hollander, Jr. 522
POSTSCRIPT WEIRD SCIENCE: ALTERNATIVE PDBLIC
OPINION RESEARCH
by Michael L. Young 539
SUBJECT INDEX 564
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:10:20Z |
| institution | BVB |
| isbn | 0810822806 |
| language | English |
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| spelling | The classics of polling ed. by Michael L. Young Metuchen u.a. Scarecrow Press 1990 572 S. txt rdacontent n rdamedia nc rdacarrier Sondages d'opinion Sondages d'opinion - États-Unis Public opinion polls Public opinion polls United States Demographie (DE-588)4011412-0 gnd rswk-swf Demoskopie (DE-588)4011425-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Demographie (DE-588)4011412-0 s DE-604 Demoskopie (DE-588)4011425-9 s USA (DE-588)4078704-7 g Young, Michael L. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002641005&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The classics of polling Sondages d'opinion Sondages d'opinion - États-Unis Public opinion polls Public opinion polls United States Demographie (DE-588)4011412-0 gnd Demoskopie (DE-588)4011425-9 gnd |
| subject_GND | (DE-588)4011412-0 (DE-588)4011425-9 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | The classics of polling |
| title_auth | The classics of polling |
| title_exact_search | The classics of polling |
| title_full | The classics of polling ed. by Michael L. Young |
| title_fullStr | The classics of polling ed. by Michael L. Young |
| title_full_unstemmed | The classics of polling ed. by Michael L. Young |
| title_short | The classics of polling |
| title_sort | the classics of polling |
| topic | Sondages d'opinion Sondages d'opinion - États-Unis Public opinion polls Public opinion polls United States Demographie (DE-588)4011412-0 gnd Demoskopie (DE-588)4011425-9 gnd |
| topic_facet | Sondages d'opinion Sondages d'opinion - États-Unis Public opinion polls Public opinion polls United States Demographie Demoskopie USA Aufsatzsammlung |
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