APA (7th ed.) Citation

(1962). Quantitative techniques in marketing analysis: Text and readings. Irwin.

Chicago Style (17th ed.) Citation

Quantitative Techniques in Marketing Analysis: Text and Readings. Homewood, Ill: Irwin, 1962.

MLA (9th ed.) Citation

Quantitative Techniques in Marketing Analysis: Text and Readings. Irwin, 1962.

Warning: These citations may not always be 100% accurate.