Travel and tourism marketing techniques:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Albany
Delmar
1988
|
| Edition: | 2. ed. |
| Series: | Travel management library series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 327 S. Ill. |
| ISBN: | 0827333005 |
Staff View
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Record in the Search Index
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| adam_text | Titel: Travel and tourism marketing techniques
Autor: Reilly, Robert T.
Jahr: 1988
?
CONTENTS
Preface vi
About the Author vii
1. Marketing in a Travel Context 1
2. Gathering Marketing Data 19
3. The Role of Advertising in Marketing 41
4. The Advertising Agency 61
5. Understanding Media 75
6. Constructing the Advertising Message 105
7. The Design of Print Advertising 129
8. The Mechanics of Print Production 157
9. Producing Radio and TV Spots 179
10. The Other Advertising Media 201
11. Public Relations and Promotion 217
12. The Advertising Campaign 245
13. The Hospitality Industry 257
14. Carriers and Tour Operators 275
15. National, State, and Local Tourism Promotion 293
Glossary 313
Index 324
|
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| indexdate | 2024-07-09T16:08:38Z |
| institution | BVB |
| isbn | 0827333005 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002569326 |
| oclc_num | 16950412 |
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| owner_facet | DE-859 DE-824 DE-188 |
| physical | VIII, 327 S. Ill. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Delmar |
| record_format | marc |
| series2 | Travel management library series |
| spelling | Reilly, Robert T. Verfasser aut Travel and tourism marketing techniques Robert T. Reilly 2. ed. Albany Delmar 1988 VIII, 327 S. Ill. txt rdacontent n rdamedia nc rdacarrier Travel management library series Marketing Marketing du tourisme - Manuel d'enseignement Tourisme Tourisme - Marketing ram Tourism Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002569326&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reilly, Robert T. Travel and tourism marketing techniques Marketing Marketing du tourisme - Manuel d'enseignement Tourisme Tourisme - Marketing ram Tourism Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Travel and tourism marketing techniques |
| title_auth | Travel and tourism marketing techniques |
| title_exact_search | Travel and tourism marketing techniques |
| title_full | Travel and tourism marketing techniques Robert T. Reilly |
| title_fullStr | Travel and tourism marketing techniques Robert T. Reilly |
| title_full_unstemmed | Travel and tourism marketing techniques Robert T. Reilly |
| title_short | Travel and tourism marketing techniques |
| title_sort | travel and tourism marketing techniques |
| topic | Marketing Marketing du tourisme - Manuel d'enseignement Tourisme Tourisme - Marketing ram Tourism Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing du tourisme - Manuel d'enseignement Tourisme Tourisme - Marketing Tourism Tourismus Aufsatzsammlung |
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