Product quality: an investigation into the concept and how it is perceived by consumers
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Bibliographic Details
Main Author: Steenkamp, Jan-Benedict E. (Author)
Format: Thesis Book
Language:English
Published: Assen u.a. Van Gorcum 1989
Subjects:
Physical Description:XI, 273 S.
ISBN:9023224159

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!