Steenkamp, J. E. (1989). Product quality: An investigation into the concept and how it is perceived by consumers. Van Gorcum.
Chicago-Zitierstil (17. Ausg.)Steenkamp, Jan-Benedict E. Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers. Assen u.a: Van Gorcum, 1989.
MLA-Zitierstil (9. Ausg.)Steenkamp, Jan-Benedict E. Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers. Van Gorcum, 1989.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.