Holdings: Konsumentenbezogenes Marktmanagement

Konsumentenbezogenes Marktmanagement:

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Bibliographic Details
Main Author:	Rumler, Andrea ca. 20. Jh (Author)
Format:	Thesis Book
Language:	German
Published:	Wiesbaden Dt. Univ.-Verl. 1990
Series:	DUV : Wirtschaftswissenschaft
Subjects:	Marketing Marketingmanagement Zielgruppe Verbraucher Organisation Hochschulschrift
Online Access:	Inhaltsverzeichnis
Physical Description:	XVII, 253 S. graph. Darst.
ISBN:	3824400588

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MARC


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Record in the Search Index

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author	Rumler, Andrea ca. 20. Jh
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id	DE-604.BV004070173
illustrated	Illustrated
indexdate	2025-05-28T16:00:23Z
institution	BVB
isbn	3824400588
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002544959
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physical	XVII, 253 S. graph. Darst.
publishDate	1990
publishDateSearch	1990
publishDateSort	1990
publisher	Dt. Univ.-Verl.
record_format	marc
series2	DUV : Wirtschaftswissenschaft
spelling	Rumler, Andrea ca. 20. Jh. Verfasser (DE-588)170981088 aut Konsumentenbezogenes Marktmanagement Andrea Rumler Wiesbaden Dt. Univ.-Verl. 1990 XVII, 253 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier DUV : Wirtschaftswissenschaft Zugl.: Köln, Univ., Diss., 1990 Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Organisation (DE-588)4043774-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketing (DE-588)4037589-4 s Verbraucher (DE-588)4062632-5 s DE-604 Marketingmanagement (DE-588)4168907-0 s Zielgruppe (DE-588)4117714-9 s Organisation (DE-588)4043774-7 s HBZ Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002544959&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Rumler, Andrea ca. 20. Jh Konsumentenbezogenes Marktmanagement Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Zielgruppe (DE-588)4117714-9 gnd Verbraucher (DE-588)4062632-5 gnd Organisation (DE-588)4043774-7 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4117714-9 (DE-588)4062632-5 (DE-588)4043774-7 (DE-588)4113937-9
title	Konsumentenbezogenes Marktmanagement
title_auth	Konsumentenbezogenes Marktmanagement
title_exact_search	Konsumentenbezogenes Marktmanagement
title_full	Konsumentenbezogenes Marktmanagement Andrea Rumler
title_fullStr	Konsumentenbezogenes Marktmanagement Andrea Rumler
title_full_unstemmed	Konsumentenbezogenes Marktmanagement Andrea Rumler
title_short	Konsumentenbezogenes Marktmanagement
title_sort	konsumentenbezogenes marktmanagement
topic	Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Zielgruppe (DE-588)4117714-9 gnd Verbraucher (DE-588)4062632-5 gnd Organisation (DE-588)4043774-7 gnd
topic_facet	Marketing Marketingmanagement Zielgruppe Verbraucher Organisation Hochschulschrift
url	https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002544959&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT rumlerandrea konsumentenbezogenesmarktmanagement

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