APA (7th ed.) Citation

Bobrow, E. E., & Bobrow, M. D. Marketing handbook. Dow Jones-Irwin.

Chicago Style (17th ed.) Citation

Bobrow, Edwin E., and Mark David Bobrow. Marketing Handbook. Homewood, Ill: Dow Jones-Irwin.

MLA (9th ed.) Citation

Bobrow, Edwin E., and Mark David Bobrow. Marketing Handbook. Dow Jones-Irwin.