How to sell a service: guidelines for effective selling in a service business
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
Heinemann
1986
|
| Edition: | 1. publ. |
| Series: | Marketing series
|
| Subjects: | |
| Physical Description: | 149 S. |
| ISBN: | 043491231X 0434912298 |
Staff View
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Record in the Search Index
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| author | McDonald, Malcolm 1938- Leppard, John W. |
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| dewey-tens | 650 - Management and auxiliary services 330 - Economics |
| discipline | Wirtschaftswissenschaften |
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| format | Book |
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| id | DE-604.BV003706391 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:04:09Z |
| institution | BVB |
| isbn | 043491231X 0434912298 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002359416 |
| oclc_num | 16683576 |
| open_access_boolean | |
| owner | DE-384 DE-739 |
| owner_facet | DE-384 DE-739 |
| physical | 149 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Heinemann |
| record_format | marc |
| series2 | Marketing series |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut How to sell a service guidelines for effective selling in a service business Malcolm H. B. McDonald with John Leppard 1. publ. London u.a. Heinemann 1986 149 S. txt rdacontent n rdamedia nc rdacarrier Marketing series Selling Service industries Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Leppard, John W. Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Leppard, John W. How to sell a service guidelines for effective selling in a service business Selling Service industries Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | How to sell a service guidelines for effective selling in a service business |
| title_auth | How to sell a service guidelines for effective selling in a service business |
| title_exact_search | How to sell a service guidelines for effective selling in a service business |
| title_full | How to sell a service guidelines for effective selling in a service business Malcolm H. B. McDonald with John Leppard |
| title_fullStr | How to sell a service guidelines for effective selling in a service business Malcolm H. B. McDonald with John Leppard |
| title_full_unstemmed | How to sell a service guidelines for effective selling in a service business Malcolm H. B. McDonald with John Leppard |
| title_short | How to sell a service |
| title_sort | how to sell a service guidelines for effective selling in a service business |
| title_sub | guidelines for effective selling in a service business |
| topic | Selling Service industries Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Selling Service industries Marketing Dienstleistung |
| work_keys_str_mv | AT mcdonaldmalcolm howtosellaserviceguidelinesforeffectivesellinginaservicebusiness AT leppardjohnw howtosellaserviceguidelinesforeffectivesellinginaservicebusiness |