Marketing information systems: design and applications for marketers
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Radnor, Pa.
Chilton Book
1982
|
| Subjects: | |
| Physical Description: | XII, 330 S. graph. Darst. |
| ISBN: | 0801971330 |
Staff View
MARC
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| author | Mayros, Van Werner, D. Michael |
| author_facet | Mayros, Van Werner, D. Michael |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
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| id | DE-604.BV003702858 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:05Z |
| institution | BVB |
| isbn | 0801971330 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002357039 |
| oclc_num | 8447854 |
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| owner | DE-384 DE-703 DE-739 |
| owner_facet | DE-384 DE-703 DE-739 |
| physical | XII, 330 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Chilton Book |
| record_format | marc |
| spelling | Mayros, Van Verfasser aut Marketing information systems design and applications for marketers Van Mayros and D. Michael Werner Radnor, Pa. Chilton Book 1982 XII, 330 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gestion - Informatique Marketing - Gestion Marketing - Recherche Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s DE-604 Werner, D. Michael Verfasser aut |
| spellingShingle | Mayros, Van Werner, D. Michael Marketing information systems design and applications for marketers Gestion - Informatique Marketing - Gestion Marketing - Recherche Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4140243-1 |
| title | Marketing information systems design and applications for marketers |
| title_auth | Marketing information systems design and applications for marketers |
| title_exact_search | Marketing information systems design and applications for marketers |
| title_full | Marketing information systems design and applications for marketers Van Mayros and D. Michael Werner |
| title_fullStr | Marketing information systems design and applications for marketers Van Mayros and D. Michael Werner |
| title_full_unstemmed | Marketing information systems design and applications for marketers Van Mayros and D. Michael Werner |
| title_short | Marketing information systems |
| title_sort | marketing information systems design and applications for marketers |
| title_sub | design and applications for marketers |
| topic | Gestion - Informatique Marketing - Gestion Marketing - Recherche Management information systems Marketing research Marketing Management Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Gestion - Informatique Marketing - Gestion Marketing - Recherche Management information systems Marketing research Marketing Management Marketinginformationssystem |
| work_keys_str_mv | AT mayrosvan marketinginformationsystemsdesignandapplicationsformarketers AT wernerdmichael marketinginformationsystemsdesignandapplicationsformarketers |