Holdings: Marketing research :: THWS Bibkatalog

Marketing research:

Saved in:

Bibliographic Details
Main Authors:	Aaker, David A. 1938- (Author), Day, George S. 1937- (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] Wiley 1986
Edition:	3. ed.
Series:	Wiley series in marketing
Subjects:	Marketing - Recherche Marketing Marktonderzoek Marketing research Marktforschung Marketingforschung
Physical Description:	XVI, 677 S. Ill., graph. Darst.
ISBN:	0471838756 0471010960

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV003701444
003	DE-604
005	20151001
007	t
008	900725s1986 ad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0471838756 \|9 0-471-83875-6
020			\|a 0471010960 \|9 0-471-01096-0
035			\|a (OCoLC)13063811
035			\|a (DE-599)BVBBV003701444
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-384 \|a DE-19 \|a DE-83 \|a DE-188
050		0	\|a HF5415.2
082	0		\|a 658.8/3 \|2 19
084			\|a QP 611 \|0 (DE-625)141908: \|2 rvk
100	1		\|a Aaker, David A. \|d 1938- \|e Verfasser \|0 (DE-588)123018641 \|4 aut
245	1	0	\|a Marketing research \|c David A. Aaker ; George S. Day
250			\|a 3. ed.
264		1	\|a New York [u.a.] \|b Wiley \|c 1986
300			\|a XVI, 677 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a Wiley series in marketing
650		4	\|a Marketing - Recherche
650		7	\|a Marketing \|2 larpcal
650		7	\|a Marktonderzoek \|2 gtt
650		4	\|a Marketing research
650	0	7	\|a Marktforschung \|0 (DE-588)4037630-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingforschung \|0 (DE-588)4200055-5 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marktforschung \|0 (DE-588)4037630-8 \|D s
689	0	1	\|a Marketingforschung \|0 (DE-588)4200055-5 \|D s
689	0		\|8 1\p \|5 DE-604
700	1		\|a Day, George S. \|d 1937- \|e Verfasser \|0 (DE-588)120168537 \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-002356099
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

_version_	1804118046322720768
any_adam_object
author	Aaker, David A. 1938- Day, George S. 1937-
author_GND	(DE-588)123018641 (DE-588)120168537
author_facet	Aaker, David A. 1938- Day, George S. 1937-
author_role	aut aut
author_sort	Aaker, David A. 1938-
author_variant	d a a da daa g s d gs gsd
building	Verbundindex
bvnumber	BV003701444
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2
callnumber-search	HF5415.2
callnumber-sort	HF 45415.2
callnumber-subject	HF - Commerce
classification_rvk	QP 611
ctrlnum	(OCoLC)13063811 (DE-599)BVBBV003701444
dewey-full	658.8/3
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/3
dewey-search	658.8/3
dewey-sort	3658.8 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01538nam a2200457 c 4500</leader><controlfield tag="001">BV003701444</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151001 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1986 ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471838756</subfield><subfield code="9">0-471-83875-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471010960</subfield><subfield code="9">0-471-01096-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)13063811</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003701444</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Aaker, David A.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123018641</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research</subfield><subfield code="c">David A. Aaker ; George S. Day</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 677 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">larpcal</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktonderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Day, George S.</subfield><subfield code="d">1937-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120168537</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002356099</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV003701444
illustrated	Illustrated
indexdate	2024-07-09T16:04:04Z
institution	BVB
isbn	0471838756 0471010960
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002356099
oclc_num	13063811
open_access_boolean
owner	DE-384 DE-19 DE-BY-UBM DE-83 DE-188
owner_facet	DE-384 DE-19 DE-BY-UBM DE-83 DE-188
physical	XVI, 677 S. Ill., graph. Darst.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Wiley
record_format	marc
series2	Wiley series in marketing
spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Marketing research David A. Aaker ; George S. Day 3. ed. New York [u.a.] Wiley 1986 XVI, 677 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing Marketing - Recherche Marketing larpcal Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Day, George S. 1937- Verfasser (DE-588)120168537 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Day, George S. 1937- Marketing research Marketing - Recherche Marketing larpcal Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4200055-5
title	Marketing research
title_auth	Marketing research
title_exact_search	Marketing research
title_full	Marketing research David A. Aaker ; George S. Day
title_fullStr	Marketing research David A. Aaker ; George S. Day
title_full_unstemmed	Marketing research David A. Aaker ; George S. Day
title_short	Marketing research
title_sort	marketing research
topic	Marketing - Recherche Marketing larpcal Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd
topic_facet	Marketing - Recherche Marketing Marktonderzoek Marketing research Marktforschung Marketingforschung
work_keys_str_mv	AT aakerdavida marketingresearch AT daygeorges marketingresearch

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!

MARC

Record in the Search Index

There is no print copy available.

Similar Items