Marketing management: strategies and programs
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Auckland u.a.
MacGraw-Hill
1982
|
| Schriftenreihe: | MacGraw-Hill series in marketing.
International student edition |
| Schlagworte: | |
| Beschreibung: | XVI, 412 S. graph. Darst. |
| ISBN: | 0070489203 |
Internformat
MARC
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| 100 | 1 | |a Guiltinan, Joseph P. |e Verfasser |0 (DE-588)130000558 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b strategies and programs |c Joseph P. Guiltinan ; Gordon W. Paul* |
| 264 | 1 | |a Auckland u.a. |b MacGraw-Hill |c 1982 | |
| 300 | |a XVI, 412 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a MacGraw-Hill series in marketing. | |
| 490 | 0 | |a International student edition | |
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| 700 | 1 | |a Paul, Gordon W. |d 1921- |e Verfasser |0 (DE-588)130000574 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002355660 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| any_adam_object | |
| author | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_GND | (DE-588)130000558 (DE-588)130000574 |
| author_facet | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_role | aut aut |
| author_sort | Guiltinan, Joseph P. |
| author_variant | j p g jp jpg g w p gw gwp |
| building | Verbundindex |
| bvnumber | BV003700811 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)631824883 (DE-599)BVBBV003700811 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003700811 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:03Z |
| institution | BVB |
| isbn | 0070489203 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002355660 |
| oclc_num | 631824883 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XVI, 412 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | MacGraw-Hill |
| record_format | marc |
| series2 | MacGraw-Hill series in marketing. International student edition |
| spelling | Guiltinan, Joseph P. Verfasser (DE-588)130000558 aut Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul* Auckland u.a. MacGraw-Hill 1982 XVI, 412 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier MacGraw-Hill series in marketing. International student edition Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 Paul, Gordon W. 1921- Verfasser (DE-588)130000574 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Guiltinan, Joseph P. Paul, Gordon W. 1921- Marketing management strategies and programs Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4197319-7 |
| title | Marketing management strategies and programs |
| title_auth | Marketing management strategies and programs |
| title_exact_search | Marketing management strategies and programs |
| title_full | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul* |
| title_fullStr | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul* |
| title_full_unstemmed | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul* |
| title_short | Marketing management |
| title_sort | marketing management strategies and programs |
| title_sub | strategies and programs |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketingmanagement Kundengruppenmanagement |
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