Exploring marketing research:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago u.a.
Dryden Pr.
1982
|
| Series: | The Dryden Press Series in marketing
|
| Subjects: | |
| Physical Description: | XXV, 657 S. Ill., graph. Darst. |
| ISBN: | 0030562279 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV003700721 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:04:03Z |
| institution | BVB |
| isbn | 0030562279 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002355596 |
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| physical | XXV, 657 S. Ill., graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Dryden Pr. |
| record_format | marc |
| series2 | The Dryden Press Series in marketing |
| spelling | Zikmund, William G. Verfasser aut Exploring marketing research William G. Zikmund Chicago u.a. Dryden Pr. 1982 XXV, 657 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press Series in marketing Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. Exploring marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Exploring marketing research |
| title_auth | Exploring marketing research |
| title_exact_search | Exploring marketing research |
| title_full | Exploring marketing research William G. Zikmund |
| title_fullStr | Exploring marketing research William G. Zikmund |
| title_full_unstemmed | Exploring marketing research William G. Zikmund |
| title_short | Exploring marketing research |
| title_sort | exploring marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT zikmundwilliamg exploringmarketingresearch |