APA (7th ed.) Citation

Piper, J. (1980). Managing sales promotion. Gower.

Chicago Style (17th ed.) Citation

Piper, Julia. Managing Sales Promotion. Farnborough: Gower, 1980.

MLA (9th ed.) Citation

Piper, Julia. Managing Sales Promotion. Gower, 1980.

Warning: These citations may not always be 100% accurate.