APA-Zitierstil (7. Ausg.)

White, R. (1980). Advertising: What it is and how to do it. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

White, Roderick. Advertising: What It Is and How to Do It. London: McGraw-Hill, 1980.

MLA-Zitierstil (9. Ausg.)

White, Roderick. Advertising: What It Is and How to Do It. McGraw-Hill, 1980.