Marketing strategy and plans:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1985
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XVI, 591 S. graph. Darst. |
| ISBN: | 0135583624 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing strategy and plans |c David J. Luck ; O. C. Ferrell |
| 250 | |a 2. ed. | ||
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Record in the Search Index
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| author | Luck, David J. Ferrell, Odies C. |
| author_facet | Luck, David J. Ferrell, Odies C. |
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| building | Verbundindex |
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| callnumber-label | HF5415 |
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| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV003694196 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:56Z |
| institution | BVB |
| isbn | 0135583624 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002350960 |
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| physical | XVI, 591 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Luck, David J. Verfasser aut Marketing strategy and plans David J. Luck ; O. C. Ferrell 2. ed. Englewood Cliffs, NJ Prentice-Hall 1985 XVI, 591 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Strategisches Management (DE-588)4124261-0 s USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s Ferrell, Odies C. Verfasser aut |
| spellingShingle | Luck, David J. Ferrell, Odies C. Marketing strategy and plans Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Marketing strategy and plans |
| title_auth | Marketing strategy and plans |
| title_exact_search | Marketing strategy and plans |
| title_full | Marketing strategy and plans David J. Luck ; O. C. Ferrell |
| title_fullStr | Marketing strategy and plans David J. Luck ; O. C. Ferrell |
| title_full_unstemmed | Marketing strategy and plans David J. Luck ; O. C. Ferrell |
| title_short | Marketing strategy and plans |
| title_sort | marketing strategy and plans |
| topic | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketing Marketingmanagement Strategisches Management USA Fallstudiensammlung |
| work_keys_str_mv | AT luckdavidj marketingstrategyandplans AT ferrellodiesc marketingstrategyandplans |