Advertising: A behavioral approach for managers
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1980
|
| Series: | Wiley series in marketing.
|
| Subjects: | |
| Physical Description: | XIII, 783 S. zahlr.Ill.u.graph.Darst. |
| ISBN: | 0471049565 |
Staff View
MARC
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Record in the Search Index
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| author | Faison, Edmund W. |
| author_facet | Faison, Edmund W. |
| author_role | aut |
| author_sort | Faison, Edmund W. |
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| bvnumber | BV003633173 |
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| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973 |
| dewey-search | 659.1/0973 |
| dewey-sort | 3659.1 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003633173 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:05Z |
| institution | BVB |
| isbn | 0471049565 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002314612 |
| oclc_num | 5448736 |
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| physical | XIII, 783 S. zahlr.Ill.u.graph.Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing. |
| spelling | Faison, Edmund W. Verfasser aut Advertising A behavioral approach for managers New York Wiley 1980 XIII, 783 S. zahlr.Ill.u.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing. Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 |
| spellingShingle | Faison, Edmund W. Advertising A behavioral approach for managers Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Advertising A behavioral approach for managers |
| title_auth | Advertising A behavioral approach for managers |
| title_exact_search | Advertising A behavioral approach for managers |
| title_full | Advertising A behavioral approach for managers |
| title_fullStr | Advertising A behavioral approach for managers |
| title_full_unstemmed | Advertising A behavioral approach for managers |
| title_short | Advertising |
| title_sort | advertising a behavioral approach for managers |
| title_sub | A behavioral approach for managers |
| topic | Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie |
| work_keys_str_mv | AT faisonedmundw advertisingabehavioralapproachformanagers |