Advertising: A behavioral approach for managers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
1980
|
| Schriftenreihe: | Wiley series in marketing.
|
| Schlagworte: | |
| Beschreibung: | XIII, 783 S. zahlr.Ill.u.graph.Darst. |
| ISBN: | 0471049565 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5813.U6 | |
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| 245 | 1 | 0 | |a Advertising |b A behavioral approach for managers |
| 264 | 1 | |a New York |b Wiley |c 1980 | |
| 300 | |a XIII, 783 S. |b zahlr.Ill.u.graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing. | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Publicité - Aspect psychologique | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804117984253313024 |
|---|---|
| any_adam_object | |
| author | Faison, Edmund W. |
| author_facet | Faison, Edmund W. |
| author_role | aut |
| author_sort | Faison, Edmund W. |
| author_variant | e w f ew ewf |
| building | Verbundindex |
| bvnumber | BV003633173 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)5448736 (DE-599)BVBBV003633173 |
| dewey-full | 659.1/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973 |
| dewey-search | 659.1/0973 |
| dewey-sort | 3659.1 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003633173 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:05Z |
| institution | BVB |
| isbn | 0471049565 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002314612 |
| oclc_num | 5448736 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-384 DE-739 DE-355 DE-BY-UBR DE-188 |
| physical | XIII, 783 S. zahlr.Ill.u.graph.Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing. |
| spelling | Faison, Edmund W. Verfasser aut Advertising A behavioral approach for managers New York Wiley 1980 XIII, 783 S. zahlr.Ill.u.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing. Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 |
| spellingShingle | Faison, Edmund W. Advertising A behavioral approach for managers Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Advertising A behavioral approach for managers |
| title_auth | Advertising A behavioral approach for managers |
| title_exact_search | Advertising A behavioral approach for managers |
| title_full | Advertising A behavioral approach for managers |
| title_fullStr | Advertising A behavioral approach for managers |
| title_full_unstemmed | Advertising A behavioral approach for managers |
| title_short | Advertising |
| title_sort | advertising a behavioral approach for managers |
| title_sub | A behavioral approach for managers |
| topic | Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Publicité Publicité - Aspect psychologique Psychologie Advertising Advertising Psychological aspects Werbepsychologie |
| work_keys_str_mv | AT faisonedmundw advertisingabehavioralapproachformanagers |