Marketing research: Private and public sector decisions
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1980
|
| Series: | Wiley series in marketing.
|
| Subjects: | |
| Physical Description: | XVI, 628 S. Ill. |
| ISBN: | 0471000590 |
Staff View
MARC
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Record in the Search Index
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| author | Aaker, David A. 1938- Day, George S. 1937- |
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| author_role | aut aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa g s d gs gsd |
| building | Verbundindex |
| bvnumber | BV003632192 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)5264456 (DE-599)BVBBV003632192 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003632192 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:03Z |
| institution | BVB |
| isbn | 0471000590 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002313962 |
| oclc_num | 5264456 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-703 DE-83 |
| owner_facet | DE-12 DE-384 DE-703 DE-83 |
| physical | XVI, 628 S. Ill. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing. |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Marketing research Private and public sector decisions David A. Aaker ; George S. Day* New York Wiley 1980 XVI, 628 S. Ill. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing. Marketing - Recherche Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Day, George S. 1937- Verfasser (DE-588)120168537 aut |
| spellingShingle | Aaker, David A. 1938- Day, George S. 1937- Marketing research Private and public sector decisions Marketing - Recherche Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research Private and public sector decisions |
| title_auth | Marketing research Private and public sector decisions |
| title_exact_search | Marketing research Private and public sector decisions |
| title_full | Marketing research Private and public sector decisions David A. Aaker ; George S. Day* |
| title_fullStr | Marketing research Private and public sector decisions David A. Aaker ; George S. Day* |
| title_full_unstemmed | Marketing research Private and public sector decisions David A. Aaker ; George S. Day* |
| title_short | Marketing research |
| title_sort | marketing research private and public sector decisions |
| title_sub | Private and public sector decisions |
| topic | Marketing - Recherche Marktonderzoek gtt Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing - Recherche Marktonderzoek Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT aakerdavida marketingresearchprivateandpublicsectordecisions AT daygeorges marketingresearchprivateandpublicsectordecisions |