APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1980). Marketing research: Private and public sector decisions. Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research: Private and Public Sector Decisions. New York: Wiley, 1980.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research: Private and Public Sector Decisions. Wiley, 1980.